Share |

Content about Technology

August 15, 2018

Animal ID is a key part of helping understand where animals are before a disaster occurs so planning and animal safety can be taken care of when needed.

July 15, 2018

This annual conference brings together specialists and domain experts in the fields of animal and human health to share conversations and research on specific diseases, species, and operations concerns. This year's focus is on Livestock Traceability.

The 2018 NIAA Annual Conference, Livestock Traceability [all presentations] brings together specialists and domain experts in the fields of animal and human health to share conversations and research on specific diseases, species, and operations concerns. This year's focus is on Livestock Traceability.


April 2, 2018

The growing zones are shifting and the impacts to agriculture will happen. Imagine states like Ohio, through 2095, having winters like North Carolina today and summers like Arkansas today.

Dr. Aaron Wilson, Ohio State University, shares that climate and weather are related but different. Dr. Wilson details the differences and their impact on growing crops. Dr. Wilson highlights data that shows how the growing zones are shifting and the impacts to agriculture. Dr. Wilson shares predictions that states like Ohio, through 2095, will move to having winters like North Carolina today and summers like Arkansas today [video].

January 26, 2018

Using data in agriculture and food is critical to understanding consumers driving trends.

Ms. Francia Maras, Client Insights Consultant, IRi, shares how organizations can leverage the vast amounts of data to gain insight into customers, better understand trends, or plan for growth. Ms. Maras provides examples focused on the business of pork, highlighting how the cooked dinner sausage volume grew and the data behind it to help plan for consumer preference changes [video].

November 15, 2017

Building a movement to modernize government for a digital age which has now spread, what does that look like?

This conversation between Jennifer Pahlka, founder and Executive Director of Code for America, and Stewart Brand, American writer and founder of the Long Now Foundation, is about a movement to modernize government for a digital age which has now spread from cities to counties to states, and now, most visibly, to the federal government.

June 3, 2017

How did Jay Hill get started in agriculture and how does he work through problems?

Jay Hill, as a Millennial (between 21 and 38 years old), offers funny stories on how he started in agriculture and how he just works through problems to create great opportunities for a community of people [video].
May 10, 2017

Growing world food supplies are of concern to people in agriculture and governments as they look to the year 2050 and the expected population of 10 billion people. What is needed to help support that future state?

Growing world food supplies are of concern to people in agriculture and governments as they look to the year 2050 and the expected population of 10 billion people. The 2017 NIAA Annual Conference: U.S.

January 13, 2017

How is big data useful in animal health?

Big data and models: Are they really useful in disease management? - Dr. Jim Lowe, University of Illinois, from the 2016 North American PRRS Symposium, December 3‐4, 2016, Chicago, Illinois, USA.

Dr. Jim Lowe, University of Illinois, looks at big data and asks if they are really useful in animal health. Dr. Lowe suggests that animal agriculture is a very complicated and confusing set of systems with variations in many sub-areas, for example biological, mechanical, and human behavior.

November 10, 2016

Communication of science is not working between people in agriculture and those outside of agriculture. What can agriculturalists do? Dr. Van Eenennaam offers and approach.

The #Scicomm: Challenge Facing Animal Agriculture - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Biotechnology and Genomics, Department of Animal Science, University of California, Davis, USA, from the 2016 Allen D. Leman Swine Conference, September 17-20, 2016, St. Paul, Minnesota, USA.

Dr. Alison Van Eenennaam, Department of Animal Science, University of California, Davis, USA, shares how communication of science is not working between people in agriculture and those outside of agriculture.

November 10, 2016

Conversations throughout the Allen D. Leman pre-conference on Saturday and Sunday, as well as the Monday and Tuesday conference programs, were centered on moving information from researchers to producers, and vice-versa. It’s one of the reasons this conference has such a widely regarded international presence.

Conversations throughout the Allen D. Leman pre-conference on Saturday and Sunday, as well as the Monday and Tuesday conference programs, were centered on moving information from researchers to producers, and vice-versa. It’s one of the reasons this conference has such a widely regarded international presence.

July 5, 2016

What are the approaches to better consumer awareness and engagement on the topics of food and agriculture?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

July 5, 2016

What are the key message for food producers when they are connecting with consumers?

Communicating About Food Myths with Consumers in the Social Media Age - Yvette D'Entremont, "The Sci Babe".

Yvette D'Entremont, "The Sci Babe", aims to help people really understand food and what information sources are more helpful than others. Ms. D'Entremont uses current issues like antibiotics in agriculture and food labeling to highlight how information is created and shared out. Key message for food producers: Know the facts, be connected and social, and don't afraid to be funny.

May 20, 2016

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

NOTE: This presentation is available upon request by sending an email to info@AnimalAgAlliance.org

Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms.

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

March 1, 2016

What apps are available for smart phones and mobile devices?

Agriculture Mobile AppsAg Apps Abound The smart phone ecosystem started in 2007 with nothing and an iPhone. Today there are over three million apps for every imaginable (and unimaginable) task, idea, or industry.

Along with the iPhone, there are other smartphone ecosystems coming in and out of the business (in: Android; out: Blackberry).

While it took a bit, the number of agriculture apps are increasing. Below are several links to ag related apps. Note that the apps mentioned in the links have not been reviewed by Truffle Media; the links are mainly an FYI of what's out there.

How do you find the best app? What is a way to divine the best app? Since today's "best" app may fade away tomorrow, the best approach is to share how to sift through apps and discover what works for you. The Apps For Agriculture presentation outlines what an apps is, what information in the apps stores can help, offers thoughts on connecting with people you know and trust, and suggests some general categories of apps that everyone should have loaded [slides][video].

February 11, 2016

What can the Chief Technology Officer of Monsanto Company share with people about the future of food and agriculture?

Dr. Robert Fraley, Chief Technology Officer at Monsanto - Genetic Science, Food, and PeopleGenetic Science, Food, and People Dr. Robert Fraley, Chief Technology Officer at Monsanto, shares stories of genetic science and its relation to food and consumers. Dr. Fraley points out steps we need to take as an industry, specifically starting with being truly engaged on social media, as that is how the public is getting their information

December 1, 2015

Human and animal health experts came together in Atlanta, GA to discuss issues related to antibiotic resistance and to work toward increased antibiotic stewardship, in both human medicine and animal health. Throughout the dialogue, attention was focused on specific areas which can be measured in order to verify the progress made in reducing antimicrobial resistance.

Human and animal health experts came together in Atlanta, GA for the fifth NIAA Antibiotic Symposium to discuss issues related to antibiotic resistance and to work toward increased antibiotic stewardship, in both human medicine and animal health.

November 3, 2015

What happened at the previous four NIAA antibiotics symposiums?

NIAA Antibiotic Symposium Presentation Playlists The 2015 NIAA Antibiotic Symposium is the fifth in a series of antibiotic symposiums. What happened at the previous four symposiums? Here are the links to the play lists for each year since 2011.

October 1, 2015

The 2015 Carolina Swine Health Seminar focused this year on antibiotics and the new directions via the Veterinary Feed Directive. Also timely is the presentation by Dr. Robert Desrosiers on Emerging Diseases:The Past and Future.

The 2015 Carolina Swine Health Seminar focused this year on antibiotics and the new directions via the Veterinary Feed Directive. Also timely is the presentation by Dr. Robert Desrosiers on Emerging Diseases:The Past and Future.

September 28, 2015

Everything is connected, how do we define the future of sustainability.

Science-based Metrics – Tools to Improve Your Operation - Dr. Marty Matlock, PhD, PE, BCEE, Executive Director, Office of Sustainability, University of Arkansas, from the 2015 NIAA Annual Conference titled 'Water and the Future of Animal Agriculture', March 23 - 26, 2015, Indianapolis, IN, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015_niaa_water_future_an...

September 1, 2015

The Pork Academy is a series of presentations held at the World Pork Expo that highlights Pork Checkoff funded research aimed at helping pork farm operations, management, and staff.

Through the Pork Checkoff, research and tools are developed to help understand / manage disease issues like PEDV, provide updates on consumer preferences, and share position conversations around antibiotics. These presentations help management and staff communicate with consumers, and integrate economics into daily farm decision making process.

August 3, 2015

Water is a critical element to everything. With many players and rules that have built up over the years, understanding and solving the coming water issues will not be easy nor simple.

Water and the Future of Animal Agriculture The 2015 NIAA Annual Conference: Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA, brought out conversations around the issues of water, the perceptions of agriculture by media, and what agriculture groups need to think about in their conversations with consumers, the public, and media.

Of note:

  • Ms. Aubrey Bettencourt, Executive Director with California Water Alliance, passionately shares her views on the trends in the politicization of water in California and the rest of the US. Ms. Bettencourt says we [in agriculture] need to tell consumers and the public at large what we want them to know [about the water crisis]. "We have to speak to it with confidence and show that we know what we are doing" [video].
  • Dr. Jay Famiglietti, Associate Professor at University of California, Irvine and Senior Water Scientist at the NASA Jet Propulsion Laboratory, shares data and analysis of the issues of water, with a focus on the current water problems in California. Key message: "Take ownership [of water conversations], clearly articulate the issues, and become industry leaders and stewards" [video].


August 3, 2015

How does the U.S. Federal Bureau of Investigation view animal rights activists and extremism in the context of protecting America's food supply?

Editor's Note: This presentation has been removed at the request of the presenter.

James Keesling, U.S. Federal Bureau of Investigation (FBI), presents information on the approach law enforcement is taking to understand activism an extremism in the context of animal rights and animal welfare. Mr. Keesling shares the FBI's view on pathways and precursors to violence and focus on trends and emerging threats.

July 2, 2015

This year there was less focus on porcine epidemic diarrhea virus (PEDv, though it is still a concern). More sessions highlighted trade, economics, and sow live time productivity. And of course there was lots of BBQ and tenderloin sandwiches to be had.

Antibiotics, Trade, and Pork Quality The 2015 World Pork Expo (June 3 - 5, 2015, Des Moines, IA, USA) offered other interests beyond the past several years of PEDv: International Trade and Pork Quality sessions offered inside on how consumer are driving business. Also on the conversation channels: Antibiotics and new changes shared by the U.S. FDA.

Of note:

  • The U.S. FDA released new information on the use of antibiotics and agriculture. Dr. Jennifer Koeman, National Pork Board, and Dr. Harry Snelson, American Association Swine Veterinarians, break down the new changes and their implications. Dr. Koeman and Dr. Snelson also provide producers guidance points on what to do to prepare farms and staff [video].
  • Dr. Chris Hostetler, National Pork Board, points out the definition of Sow Lifetime Productivity and provides data that challenges some of the traditional views of improving Sow Lifetime Productivity. Dr. Hostetler offers research that can help improve productivity. Key take away: Improvement in sow lifetime productivity will substantially impact profitability of all phases of production [video].


June 8, 2015

How are consumers seeing agriculture? What are people in agriculture doing to make connections?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.