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Content about United States

August 3, 2015

Water is a critical element to everything. With many players and rules that have built up over the years, understanding and solving the coming water issues will not be easy nor simple.

Water and the Future of Animal Agriculture The 2015 NIAA Annual Conference: Water and the Future of Animal Agriculture, March 23 - March 26, 2015, Indianapolis, IN, USA, brought out conversations around the issues of water, the perceptions of agriculture by media, and what agriculture groups need to think about in their conversations with consumers, the public, and media.

Of note:

  • Ms. Aubrey Bettencourt, Executive Director with California Water Alliance, passionately shares her views on the trends in the politicization of water in California and the rest of the US. Ms. Bettencourt says we [in agriculture] need to tell consumers and the public at large what we want them to know [about the water crisis]. "We have to speak to it with confidence and show that we know what we are doing" [video].
  • Dr. Jay Famiglietti, Associate Professor at University of California, Irvine and Senior Water Scientist at the NASA Jet Propulsion Laboratory, shares data and analysis of the issues of water, with a focus on the current water problems in California. Key message: "Take ownership [of water conversations], clearly articulate the issues, and become industry leaders and stewards" [video].


July 2, 2015

This year there was less focus on porcine epidemic diarrhea virus (PEDv, though it is still a concern). More sessions highlighted trade, economics, and sow live time productivity. And of course there was lots of BBQ and tenderloin sandwiches to be had.

Antibiotics, Trade, and Pork Quality The 2015 World Pork Expo (June 3 - 5, 2015, Des Moines, IA, USA) offered other interests beyond the past several years of PEDv: International Trade and Pork Quality sessions offered inside on how consumer are driving business. Also on the conversation channels: Antibiotics and new changes shared by the U.S. FDA.

Of note:

  • The U.S. FDA released new information on the use of antibiotics and agriculture. Dr. Jennifer Koeman, National Pork Board, and Dr. Harry Snelson, American Association Swine Veterinarians, break down the new changes and their implications. Dr. Koeman and Dr. Snelson also provide producers guidance points on what to do to prepare farms and staff [video].
  • Dr. Chris Hostetler, National Pork Board, points out the definition of Sow Lifetime Productivity and provides data that challenges some of the traditional views of improving Sow Lifetime Productivity. Dr. Hostetler offers research that can help improve productivity. Key take away: Improvement in sow lifetime productivity will substantially impact profitability of all phases of production [video].


May 22, 2015

What are the global policies and regulations affecting the US meat businesses?

What are the global policies and regulations affecting US meat businesses? Dr. Travis Arp, Manager of Technical Services, U.S. Meat Export Federation, shares a summary for all the major animal agriculture markets. Dr. Arp points out several issues gaining attention and the assessment of how to address them.

May 22, 2015

Has the poultry business arrived late to the sustainability table?

Paul Bredwell, Vice President of Environmental Programs, U.S. Poultry & Egg Association, opens with an admission that the poultry business is late to the table with sustainability solutions.

Mr. Bredwell shares what is being done today to develop, launch, and execute sustainability programs. Mr. Bredwell closes with an outline of what will happen next and what key performance indicators will be used.

April 24, 2015

FoodTank is a mix of media, event, and personality that is driving food conversations for consumers and providers.

Danielle Nierenberg - The Role of Food in Social JusticeChanging The Food System This short conversation between Danielle Nierenberg, FoodTank, and Frank Sesno, the Ag Issues Forum host and master of ceremonies, highlights some of the thoughts that many people outside of agriculture have about the business of growing and producing food.

Danielle shares how she arrived at co-founding FoodTank as a way to raise the level of awareness about food, nutrition, and the environment within communities of people interested in food. She also talks about how she developed FoodTank as a digital and event based platform to carry the food messages further.

December 2, 2014

What do consumers look for when they buy pork? Agritourism is a great opportunity to share a positive farming message with the public. Brian Martin, Jon Hoek, and Jarrod Sutton outline the Fair Oaks Pig Adventure and Dairy operations and its connection to the consumer public.

Agritourism - A Great Opportunity to Share a Positive Farming Message with the Public - Brian Martin, Jon Hoek, Jarrod Sutton, Indiana Pork Board, Besltra Milling, National Pork Board, from the 2014 Allen D. Leman Swine Conference, September 15-16, 2014, St. Paul, Minnesota, USA.

What do consumers look for when they buy pork? Agritourism is a great opportunity to share a positive farming message with the public. Brian Martin, Jon Hoek, and Jarrod Sutton outline the Fair Oaks Pig Adventure and Dairy operations and its connection to the consumer public.

December 2, 2014

Dr. Nate Hagens, University of Minnesota, provides a view of the world through three lenses: Energy, Environment, and Human Behavior. Dr. Hagens believes how people view these three lenses are going to shape the world in years leading up to when the population grows to 9 billion people.Take away: Money is a marker for energy and natural resources. In the long run energy is what we have to budget and spend! And: We need technology… But not new gadgets.

Feeding the World in the 21st Century- A Wide Boundary Perspective - Dr. Nate Hagens, University of Minnesota, from the 2014 Allen D. Leman Swine Conference, September 15-16, 2014, St. Paul, Minnesota, USA.

December 1, 2014

Dr. Peter Davies, University of Minnesota, shares what Porcine Epidemic Diarrhea Virus (PEDv) has taught us about our beliefs and how it connects with reality. He poses the question if biosecurity is an art or a science. And he asks how ‘leaky’ is national biosecurity? His take away: PEDv taught us nothing about biosecurity because we already knew the actions to take. But what PEDv has done is change the equation of risk vs action

What PEDv Taught Us About Biosecurity? - Dr. Peter Davies, University of Minnesota, from the 2014 Allen D. Leman Swine Conference, September 15-16, 2014, St. Paul, Minnesota, USA.

October 6, 2014

How is spatial and temporal mapping helping understand porcine epidemic diarrhea virus (PEDv) spread?

Spatial Epidemiology of PED Virus - Dr. Andres Perez, University of Minnesota, Associate Professor, Veterinary Population Medicine, from the 2014 Allen D. Leman Swine Conference, September 15-16, 2014, St. Paul, Minnesota, USA.

Dr. Andres Perez, University of Minnesota, aims to use mapping (spatial and temporal) to help better understand porcine epidemic diarrhea virus (PEDv) and how it might spread. Dr. Perez shows there were areas and times at highest risk for disease and that disease spread in specific directions.

October 6, 2014

What does the recent emergence of swine coronaviruses look like from a virologist’s perspective?

Recent Emergence of Swine Coronaviruses in North America - Dr. Dick Hesse, Director of Diagnostic Virology, K-State Veterinary Diagnostic Laboratory, from the 2014 Allen D. Leman Swine Conference, September 15-16, 2014, St. Paul, Minnesota, USA.

September 7, 2014

Over 140 farmers, ranchers, and agriculture communication people gained insight and inspiration from the keynotes and their peers while in Austin, TX for the Cultivate & Connect conference.

The AgChat Foundation's 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22, with over 140 farmers, ranchers, and ag communications professionals attending from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers while connecting them to agriculture's story.

July 10, 2014

From the 2014 National eXtension Conference in Sacramento, California, Amy Hays is a Texas AgriLife Extension Service emerging technologies specialist, who uses Instagram to spark conversations and inform farmers and ranchers.

Amy Hays - Instagram For InstaProgrammingInstagram Story Telling Amy Hays points out that Instagram is more than just a social picture sharing tool. From the 2014 National eXtension Conference March 24 - 28, 2014, Sacramento, California, USA.

July 10, 2014

How should farmers and consumers view their relationship to animals that produce food or become the food after they die?

Dr. Jen Walker - Relationships of Animals, Farmers, Consumers, and ActivistsStewards Of The Farm? Dr. Jen Walker with Dean Foods, shares her thoughts on dairy stewardship. From the 2014 Agriculture Public Relations Council annual meeting, June 24 - 27, 2014, Madison, WI, USA.

July 9, 2014

What is "polar vortex" and how does that affect agriculture? Dr. Taylor helps explain the weather terms and their impacts to agriculture.

Weather Outlook 2014 - Dr. Elwynn Taylor, Iowa State University, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Elwynn Taylor, Iowa State University, explains how the term "polar vortex" has entered the popular lexicon. Dr. Taylor helps explain the term, what they are, and how they impact agriculture.

More presentations at http://www.swinecast.com/2014-world-pork-expo

July 9, 2014

What is the state of economics and how does it apply to pork production and the related ecosystem of inputs and outputs?

Markets, Economic Situation, and Outlook - Dr. Steve Meyer, Paragon Economics, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Steve Meyer, Paragon Economics, brings out the state of economics and how it applies to pork production and the related ecosystem of inputs and outputs. Dr. Meyer's presentation contains depth for anyone needing the details, yet his presentation offers the highlights in usable chunks.

More presentations at http://www.swinecast.com/2014-world-pork-expo

July 9, 2014

What does it means to help consumers understand pork, raising pigs, and maintaining business viability over time?

Sustainability in Pork Production - Pigs, Planet, People - Jamie Burr, Tyson Fresh Meats, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Jamie Burr, Tyson Fresh Meats, shares ideas on what it means to help consumers understand pork, raising pigs, and maintaining business viability over time. Mr. Burr offers information on what sustainability means for pork producers and how to help people learn more.

More presentations at http://www.swinecast.com/2014-world-pork-expo

June 10, 2014

Ever wonder what college students think about their food and what is offered in their dorms?

Students from The George Washington University provide a true Millennial view of food, economics, environment, and sustainability. Each of the students has a connection to food systems and connecting to people producing food. Their opinions and insights offer ideas on what others should tackle or take on when developing products or services.

Below is a transcript from the audio of the panel conversation - College Cafeteria Confidential: Millennials in the Lunch Line [audio].

College Cafeteria Confidential: Millennials in the Lunch Line - Panel:

  • Jesse Schaffer, Senior, The George Washington University;
  • Miles Milliken, Senior, The George Washington University;
  • Eric Estroff, Sophomore, The George Washington University;
  • Jennifer Weinberg, Freshman, The George Washington University;
  • Moderated by Rob Morasco, Senior Director of Offer Development, Sodexo USA.

From the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millenn...


June 9, 2014

What has happened in porcine epidemic diarrhea virus (PEDv) lab diagnostics?

PEDV - Lessons Learned - Dr. Harry Snelson, AASV, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Harry Snelson, American Association of Swine Veterinarians (AASV), shares details on the many activities that have occurred with porcine epidemic diarrhea virus (PEDv). Dr. Snelson shows the details on the laboratory and field work used to discover the virus, understand what happened, and how diagnostic labs have adjusted to better identify PEDv.

June 9, 2014

What is going on with PEDv research and what are plans for the future?

PEDV - Research Update - Dr. Lisa Becton, National Pork Board, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Lisa Becton, National Pork Board, provides a timely update on the PEDv research that is in progress plus plans for the future. Dr. Becton also outlines the history of the research and some of the lessons that have been learned and what they mean for understanding PEDv.

More presentations at http://www.swinecast.com/2014-world-pork-expo

June 9, 2014

Is the U.S. really ready for outbreaks like porcine epidemic diarrhea virus (PEDv)?

PEDV - Next Steps - Dr. Liz Wagstrom, National Pork Producers Council, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Dr. Liz Wagstrom, National Pork Producers Council, provides a policy and political point of view on the resources needed for porcine epidemic diarrhea virus (PEDv) research, management, and eradication. Dr. Wagstrom details the dollars being requested from the US Congress to support the USDA, National Animal Health Laboratory Network (NAHLN) & Animal and Plant Health Inspection Service (APHIS).

June 3, 2014

Welcome to Cracking The Millennial Code!

welcomeWelcome Comments - Emily Meredith, Director of Communications, Animal Agriculture Alliance, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millenn...

June 3, 2014

Do you know what sustainability means, in terms of action?

Defining Environmental SustainabilityDefining Environmental Sustainability - Panel: Roger Cady, Elanco Animal Health; Dr. Jason Clay, Senior Vice President, World Wildlife Fund; Aidan Connolly, Vice President of Corporate Accounts for Alltech; Dr.

June 3, 2014

Do people buy what they say they will buy? Are there clues to what millennial's want through what they actually purchase?

What Millennials Want vs. What They BuyWhat Millennials Want vs.

June 3, 2014

Is the consumer conversation about antibiotics: good or bad? Or is it really about what consumers want in the taste and what is good for them?

Whats the Antibiotics EndgameWhat’s the Antibiotics Endgame - Panel: Joe Forsthoffer, Director of Corporate Communications for Perdue Farms, Inc.; Dan Kish, Head Chef and VP of Food for Panera Bread Company; John Stika, President of Certified Angus Beef, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA,