Are you crisis ready? What can you do when an animal disease breaks out?
Social Media Crisis Response Training - Ms. Malissa Fritz, Vice President of Weber Shandwick Farm & Food Advocacy Team, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA.
Ms. Malissa Fritz, Vice President of Weber Shandwick Farm & Food Advocacy Team, provides information on how to use social media to your advantage when it comes to handling a crisis. She shares a case study around the detection of equine herpesvirus (EHV) in 2011 and what actions various groups took.
