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Content about communication

June 11, 2018

The 2018 Stakeholders Summit, themed "Protect Your Roots", inspired attendees representing all facets of animal agriculture to be proud of their past and current roles in the industry and challenged them to be forward-thinking about how we can continue to grow into the future.

The Animal Agriculture Alliance's Stakeholders Summit [all presentations] brings in new perspectives on the future of consumer preferences and animal agriculture activism.


November 10, 2016

Communication of science is not working between people in agriculture and those outside of agriculture. What can agriculturalists do? Dr. Van Eenennaam offers and approach.

The #Scicomm: Challenge Facing Animal Agriculture - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Biotechnology and Genomics, Department of Animal Science, University of California, Davis, USA, from the 2016 Allen D. Leman Swine Conference, September 17-20, 2016, St. Paul, Minnesota, USA.

Dr. Alison Van Eenennaam, Department of Animal Science, University of California, Davis, USA, shares how communication of science is not working between people in agriculture and those outside of agriculture.

February 3, 2015

Can science help consumers with respect to food and agriculture? Maybe not.

Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum, shares the stories that science does not always resonate well for consumers with respect to food and agriculture. Using the lead around the idea of "if only everyone recognized farmers' need to feed the world", Ms. Essex looks at what Food 2020 looks like and the messages that consumers hear.

Her take aways: 1) Be a listener, 2) Acknowledge concerns, and 3) Take actions that demonstrate authenticity and accountability.

January 8, 2015

What does farming look like? This view shares several farmer's views on what they are doing and how they think of agriculture.

Corinne Rowe, Justin Rowe, Sara Ross, Kevin Ross, and Kristin Porter share their views on agriculture and food. Each of them offer a view on what they are doing and how they think of agriculture.

Sara and Kristin both approach telling their stories through digital media. The whole group aims to share their family and cultural experiences with others outside of agriculture, encouraging others in farming to approach sharing their farms in a similar fashion.

September 7, 2014

What are the things you can do to really listen and connect with people?

Thom Singer – 2014 Cultivate & Connect Keynote SpeakerNetworking For Real Did you know that the main reason individuals attend conferences, conventions and seminars is for the networking?

April 4, 2013

Yes, farmers and ranchers are using social media full force to share their experiences. What does the future look like and what are approaches agriculture needs to think about when sharing?

Ag Advancing Social Media #AgChat is four years old. When the Twitter conversations started there were many people that did not believe farmers or ranchers would use (or want to use) social media. Four years later farmers and ranchers are using Facebook, Twitter, Google+, LinkedIn, and many other methods to share their story about agriculture. This #AgChat brings in some of the experiences farmers and ranchers are having, what tools they prefer, and where the future might be.

November 8, 2012

There are four generations in agriculture. Who really are they?

Amy Lynch, Bridgeworks, LLC, offers a perspective on the 4 generations of people in agriculture and how these groups of people respond to communication and idea sharing. From the 2012 National eXtension Conference, Oklahoma City, OK, USA, October 2, 2012.

April 5, 2012

#AgChat is three years old and many social media things have changed. Are farmers and ranchers changing as quickly?


Social Media and Agriculture
Social Media and Agriculture This is the third anniversary of the #AgChat twitter conversation and to celebrate, the AgChat Foundation (@AgChatFound, celebrating it's second anniversary!) gave away a cheese cake from Muddy Paws Cheesecakes (@MPCheesecake) to an #AgChat convo participant. The winner was Scott Smith (@d_scott) in Corvallis, Oregon.