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Content about conference

February 27, 2018

How is your farm operation moment being defined? By others outside of agriculture? Or by you?

Mr. Josh Flint, Associate Director of Communications, Talent Acquisition, and Retention, The Maschhoffs, shares thoughts on what the public perceives about agriculture. Josh states that agriculture is at a defining moment and right now that moment is being defined by others outside of agriculture. With that opening, Josh shares how social media tools are easy to use and provides details on the resources any operation can pick up and use right away.

February 27, 2018

What are some of the risks producers must keep in their eyesight when managing their operations?

Mr. Sterling Liddell and Ms. Christine McCracken, Rabobank Food & Agribusiness Research, share data and summarize the economics of the protein markets. Mr. Liddell and Ms. McCracken also share detailed information on consumer trends plus highlight some of the risks producers must keep in their eyesight when managing their operations [video].

January 26, 2018

Using data in agriculture and food is critical to understanding consumers driving trends.

Ms. Francia Maras, Client Insights Consultant, IRi, shares how organizations can leverage the vast amounts of data to gain insight into customers, better understand trends, or plan for growth. Ms. Maras provides examples focused on the business of pork, highlighting how the cooked dinner sausage volume grew and the data behind it to help plan for consumer preference changes [video].

December 20, 2017

What is important about science communications?

Dr. Alison Van Eenennaam, University of California - Davis, talks about the importance of science communications and the goal to understand the audience and connect with the right message. In this presentation Dr. Van Eenennaam tells a great story on how biotechology for genetically engineered animals are approved and the details on what happens behind the scenes [video].

July 3, 2017

What are younger adults (Millennials) doing to engage people in conversation on food and agriculture?

This panel called Sunrise Breakfast with Millennial Minds highlights what younger adults (Millennials) are doing to engage people in conversation on food and agriculture. This session also highlights what is on their minds and what they want from other age groups [video].
June 3, 2017

How did Jay Hill get started in agriculture and how does he work through problems?

Jay Hill, as a Millennial (between 21 and 38 years old), offers funny stories on how he started in agriculture and how he just works through problems to create great opportunities for a community of people [video].
May 10, 2017

What Do 10 Billion People Really Need?

More than Nine Billion to Feed in 2050 - Dr. Douglas Southgate, Professor Emeritus, The Ohio State University, from the 2017 NIAA Annual Conference, U.S. Animal Agriculture's Future Role In World Food Production - Obstacles & Opportunities, April 4 - 6, Columbus, OH, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2017_niaa_us_animal_ag_fu...

May 10, 2017

Refreshing assessment of China and the future of ag opportunities.

Dr. Lyons' assessment of China is a refreshing one because of his direct engagement of the culture, language, and the food.

Global Consumer Trends and the Opportunity for American Agriculture - Dr. Mark Lyons, Global Vice President & Head of Greater China, Alltech, from the 2017 NIAA Annual Conference, U.S. Animal Agriculture's Future Role In World Food Production - Obstacles & Opportunities, April 4 - 6, Columbus, OH, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2017_niaa_us_animal_ag_fu...

May 10, 2017

Growing world food supplies are of concern to people in agriculture and governments as they look to the year 2050 and the expected population of 10 billion people. What is needed to help support that future state?

Growing world food supplies are of concern to people in agriculture and governments as they look to the year 2050 and the expected population of 10 billion people. The 2017 NIAA Annual Conference: U.S.

January 13, 2017

What is infectious disease surveillance versus monitoring?

Developments in infectious disease surveillance - Dr. Jeff Zimmerman, Vet Diagnostic and Production Animal Medicine, Veterinary Diagnostic Laboratory, Iowa State University, from the 2016 North American PRRS Symposium, December 3‐4, 2016, Chicago, Illinois, USA.

January 13, 2017

How is big data useful in animal health?

Big data and models: Are they really useful in disease management? - Dr. Jim Lowe, University of Illinois, from the 2016 North American PRRS Symposium, December 3‐4, 2016, Chicago, Illinois, USA.

Dr. Jim Lowe, University of Illinois, looks at big data and asks if they are really useful in animal health. Dr. Lowe suggests that animal agriculture is a very complicated and confusing set of systems with variations in many sub-areas, for example biological, mechanical, and human behavior.

January 13, 2017

What are the growing issues of antibiotic resistance and food?

Leadership and Responsibility for Antibiotic Stewardship - Kathy Talkington, Project Director, Antimicrobial Resistance, The Pew Charitable Trusts, from the 2016 NIAA Antibiotic Symposium - Working Together For Better Solutions, November 1 - 3, 2016, Herndon, Virginia, USA.

Kathy Talkington, Project Director, Antimicrobial Resistance, The Pew Charitable Trusts, shares data and information with the 2016 NIAA Antibiotic Symposium audience about the growing issues of antibiotic resistance.

December 10, 2016

This annual conference featuring both researchers and practitioners shares actionable data and information to help understand and manage Porcine Reproductive & Respiratory Syndrome (PRRS).

The 2016 North American PRRS conference held December 3‐4, 2016, in Chicago, Illinois, USA, offers academia and industry information on research and solutions being developed to tackle PRRS and related swine illnesses.

November 10, 2016

Communication of science is not working between people in agriculture and those outside of agriculture. What can agriculturalists do? Dr. Van Eenennaam offers and approach.

The #Scicomm: Challenge Facing Animal Agriculture - Dr. Alison Van Eenennaam, Cooperative Extension Specialist, Animal Biotechnology and Genomics, Department of Animal Science, University of California, Davis, USA, from the 2016 Allen D. Leman Swine Conference, September 17-20, 2016, St. Paul, Minnesota, USA.

Dr. Alison Van Eenennaam, Department of Animal Science, University of California, Davis, USA, shares how communication of science is not working between people in agriculture and those outside of agriculture.

November 10, 2016

Conversations throughout the Allen D. Leman pre-conference on Saturday and Sunday, as well as the Monday and Tuesday conference programs, were centered on moving information from researchers to producers, and vice-versa. It’s one of the reasons this conference has such a widely regarded international presence.

Conversations throughout the Allen D. Leman pre-conference on Saturday and Sunday, as well as the Monday and Tuesday conference programs, were centered on moving information from researchers to producers, and vice-versa. It’s one of the reasons this conference has such a widely regarded international presence.

August 19, 2016

U.S. Ambassador Darci Vetter, Chief Agricultural Negotiator for the U.S. Trade Representative, points out that global trade is moving with or without the U.S.

There are opportunities for U.S. pork in a global market. Will the TPP be one of those opportunities? Ambassador Darci Vetter, Chief Agricultural Negotiator for the U.S. Trade Representative, points out that global trade is moving with or without the U.S.

Ambassador Vetter shares metrics from the American Farm Bureau that says $5.8 Billion in cash receipts will be lost by just the livestock industry if Trans-Pacific Partnership (TPP) is not passed and implemented.

July 5, 2016

What are the approaches to better consumer awareness and engagement on the topics of food and agriculture?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

July 5, 2016

What is the consumer perspective on the food side of the agriculture equation?

Supply Channel Insights: How Can Animal Agriculture Provide Solutions to Retail Challenges? - David Fikes, Vice President, Communications and Consumer/Community Affairs, Food Marketing Institute; Steve Potts, Campus General Manager, Levy Restaurant Group/Georgia World Congress Center.

July 5, 2016

How are companies tackling the issues that are pressing in their world of food and agriculture?

Stepping Up: Finding Solutions to Pressing Issues - Gavin Gibbons, Vice President, Communications, National Fisheries Institute; Kristen Coady, Senior Director, Corporate Communications, Dairy Farmers of America; Joe Swyers, New York dairy farmer.

July 5, 2016

How does getting your story heard and working with the media to extend its reach actually work?

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

July 5, 2016

How can companies connect, engage, and encouraging people to reach out around food and agriculture?

Reaching Out: Enlisting Allies - Mia Roberts, Vice President Strategic Operations, American Egg Board; Lou Nave, Executive Director, Farm Animal Care Coalition of Tennessee; Jeff Kayser, Director of Production, Suidae Health and Production Swine Veterinary Clinic

July 5, 2016

What and where will the 2016 elections take agriculture?

The Immediate Future: What the 2016 Election Could Mean for Animal Agriculture - Tyson Redpath, Senior Vice President, The Russell Group.

July 5, 2016

What are the key message for food producers when they are connecting with consumers?

Communicating About Food Myths with Consumers in the Social Media Age - Yvette D'Entremont, "The Sci Babe".

Yvette D'Entremont, "The Sci Babe", aims to help people really understand food and what information sources are more helpful than others. Ms. D'Entremont uses current issues like antibiotics in agriculture and food labeling to highlight how information is created and shared out. Key message for food producers: Know the facts, be connected and social, and don't afraid to be funny.

May 20, 2016

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

NOTE: This presentation is available upon request by sending an email to info@AnimalAgAlliance.org

Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms.

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.