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Content about consumer

May 22, 2015

How do you get to know you customer a little bit better?

David Wescott, Wescott Strategic Communications LLC, talks about getting to know you customer a little bit better. Through a project called "Radical Transparency", one dozen on line moms, who were not in agriculture, were invited to visit farms and participate in the nitty gritty of pork production.

Mr. Wescott shares how the project developed and what happened over the course of the Farm to Pork visits.

May 22, 2015

Do you know the details on understanding trends about millennials?

Creating Increased Brand Love and Profits in an Age of DisruptionCreating Increased Brand Love and Profits in an Age of Disruption Jeff Fromm, Author of Marketing to Millennials and Executive Vice President of Barkley U.S., brings out the details on understanding trends about millennials. Mr. Fromm highlights the myths that many believe to be true and offers that those myths are not all true. Mr. Fromm offers a set of questions and tools to help people understand the millennial trends and develop plans to evolve to meet those people where they are now and in the future.

May 22, 2015

Will consumers accept new agriculture technologies?

John Graettinger, Director Food Chain Affairs, Merck Animal Health, aims to address the question of "Will consumers accept new agriculture technologies?" Mr. Graettinger states that consumers do not understand what agricultural technologies exist today and how they work.

Mr. Graettinger offers several examples on how the names of many technologies are not well formed and scare consumers. Mr. Graettinger suggests several changes and challenges people to frame the customer's needs into the messages companies share.

May 22, 2015

"Is there a problem in feeding 9 billion people?" - "Only if you want to eat."

Mandy Hagan, Vice President, State Affairs and Grassroots, Grocery Manufacturers Association, asks the core question of "Is there a problem in feeding 9 billion people?" and rhetorically answer it with "Only if you want to eat".

Ms. Hagan shares approaches to utilizing technology, like genetically modified organisms, to meet the needs of those future 9 billion people.

May 22, 2015

What do non-farms moms think and share after their farm tours?

The Voyage to Radical Transparency - A Journey into the BlogosphereNon Farm Moms Visit Farms To Learn David Wescott, Wescott Strategic Communications LLC; Ilina Ewen, blogger, Dirt & Noise; and Lisa Frame, blogger, A Daily Pinch, offer thoughts on how to tell a story and connect with consumers about food, agriculture, and perceptions. As consumers, not farmers, Lisa Frame and Ilina Ewen share their experiences in learning about the food systems connections to farms. Ms. Ewen and Ms. Frame address questions from the audience of farmers and ranchers.

March 1, 2015

How California handles its water issues will set the tone for the rest of the United States. Where will water flow, who is in charge, what life style changes are needed?

Water in California is past a crisis yet action seem limited. The Public Policy Institute of California brought together several panels to talk about the issues, concerns, possible solutions, and actions that all involved need to consider. Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

More info at http://agtoday.us/ppic-pay4water-info-page

Presentation links are below.

Additional shareable links

Introduction by Ellen Hanak with an Overview of the PPIC Water Finance Study

January 7, 2015

Companion animals use antimicrobials and can be impacted by resistance. Dr. Bender suggests that clinicians need to be aware and encourage good antimicrobial stewardship practices.

Dr. Jeff Bender, Chair for the AVMA Task Force for Antimicrobial Stewardship in companion Animal Practice, provides an overview of antimicrobial resistance in companion animals and what kinds of stewardship approaches are being implemented. Dr. Bender suggests that clinicians need to be aware and encourage good antimicrobial stewardship practices.

January 7, 2015

“We are all connected by the food we eat, the water we drink, and the air we breathe.” says Dr. Tom Friedan, CDC Director. Dr. Chiller emphasizes that antimicrobial resistance is a global problem and needs global solutions.

Dr. Tom Chiller, US Centers for Disease Control and Prevention, opens his presentation with a quote from Dr. Tom Friedan, CDC Director, that brings focus to antimicrobial resistance: “We are all connected by the food we eat, the water we drink, and the air we breathe.” Dr. Chiller emphasizes that antimicrobial resistance is a global problem and needs global solutions. These solutions need continual communication, consistent monitoring and reporting, and response teams to take action.

January 7, 2015

What is the US FDA's strategy on the use of important antibiotics in food producing animals? Dr. Flynn mentions that all uses of antibiotics are contributing to resistance issues and that any conversation and solution set must take this wide use into consideration.

Dr. William Flynn, Deputy Director for Science Policy, Food and Drug Administration Center for Veterinary Medicine, provides an update on the US FDA's strategy on the use of important antibiotics in food producing animals and its effect on FDA Guidance #213. Dr. Flynn mentions that all uses of antibiotics are contributing to resistance issues and that any conversation and solution set must take this wide use into consideration. Collaborative approaches are going be much more effective if everyone is at the table and working in the same direction.

January 7, 2015

Consumers pay attention when they hear "antibiotic resistance". Images of killer bacteria and the real possibility that medicines will stop working are on their mind. What are some of the policy and science conversations occurring across the world on antibiotic use?

Consumers are concerned about antibiotic resistance and are demanding action from farmers and ranchers. Physicians worry that antibiotic over use in human health will also be impacted. To help understand the issues, researchers and experts from all aspects of human and animal health came together to continue the dialog and make plans for change around the use of antibiotics.

December 30, 2014

How much water do you believe you use in a day? Do you know how much you actually use?

Dr. Shahzeen Attari - Perceptions of Water UseWhat Do You Believe About Water? Dr. Shahzeen Attari, Indiana University School of Public & Environmental Affairs, shares consumer and market research on what people believe about water usage in everyday settings and the impacts those beliefs have on setting water policy and practice. This presentation is from the 2014 conference on Defining Indiana's Water Needs: Research & Solutions [agenda], held December 12, 2014, Indianapolis, Indiana, USA.

December 2, 2014

What do consumers look for when they buy pork? Agritourism is a great opportunity to share a positive farming message with the public. Brian Martin, Jon Hoek, and Jarrod Sutton outline the Fair Oaks Pig Adventure and Dairy operations and its connection to the consumer public.

Agritourism - A Great Opportunity to Share a Positive Farming Message with the Public - Brian Martin, Jon Hoek, Jarrod Sutton, Indiana Pork Board, Besltra Milling, National Pork Board, from the 2014 Allen D. Leman Swine Conference, September 15-16, 2014, St. Paul, Minnesota, USA.

What do consumers look for when they buy pork? Agritourism is a great opportunity to share a positive farming message with the public. Brian Martin, Jon Hoek, and Jarrod Sutton outline the Fair Oaks Pig Adventure and Dairy operations and its connection to the consumer public.

June 17, 2014

What is the underlying reason a shopper picks up one product over another in a grocery store? What are people's preferences before, during, and after they go to the grocery?

welcomeAnne-Marie Roerink, Principal at 210 Analytics, shares consumer meat and produce buying trends from 2014 Power of Meat study. This info was presented at the 2014 FMIConnect conference in Chicago, Illinois.

June 3, 2014

Do people buy what they say they will buy? Are there clues to what millennial's want through what they actually purchase?

What Millennials Want vs. What They BuyWhat Millennials Want vs.

June 3, 2014

Is the consumer conversation about antibiotics: good or bad? Or is it really about what consumers want in the taste and what is good for them?

Whats the Antibiotics EndgameWhat’s the Antibiotics Endgame - Panel: Joe Forsthoffer, Director of Corporate Communications for Perdue Farms, Inc.; Dan Kish, Head Chef and VP of Food for Panera Bread Company; John Stika, President of Certified Angus Beef, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA,

June 2, 2014

What are college students thinking about food, sustainability, and its future? This student panel, plus the resulting Q&A, offers valuable insight for those wanting to connect with young consumers.

College Cafeteria Confidential: Millennials in the Lunch LineCollege Cafeteria Confidential: Millennials in the Lunch Line - Panel: Jesse Schaffer, Senior, The George Washington University; Miles Milliken, Senior, The George Washington University; Eric Estroff, Sophomore, The George Washington University; Jennifer Weinberg, Freshman, The George Washington Univers

June 2, 2014

Is there such a thing as Big Ag and what does that really mean? This panel and its Q&A challenges the notion of labels use about agriculture.

Does Big = Bad?Does Big = Bad?

April 14, 2014

Does California faces serious funding gaps in water management?, says Ellen Hanak, senior fellow at the Public Policy Institute of California (PPIC). She describes issues, obstacles, and potential solutions in the first of four videos from the PPIC event Paying for Water in California.

Overview of the PPIC Water Finance Study - Ellen Hanak, from the Public Policy Institute of California Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

California faces serious funding gaps in five key areas of water management, says Ellen Hanak, senior fellow at the Public Policy Institute of California (PPIC). She describes issues, obstacles, and potential solutions in the first of four videos from the PPIC event Paying for Water in California.

More info at http://agtoday.us/ppic-pay4water-info-page

April 14, 2014

Is there a role of the state government in managing water?

Beyond Bonds: How Else Can the State Help Fill the Gap? - Panel. From the Public Policy Institute of California Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

April 14, 2014

Why is California failing in key areas of water management?

Fiscal Orphans: Floods, Small Systems, Stormwater, and Watersheds - Panel. from the Public Policy Institute of California Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

April 14, 2014

What is pushing California water agencies to be more transparent to consumers?

Time to Talk Constitutional Reforms for Water Finance? - Panel. From the Public Policy Institute of California Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

February 19, 2014

What are you doing for your health? Exercise, diet, and lifestyle are things you can change... But do you?

FoodChat on Heart Health MonthFood, Health and Heart: What Are You Doing? February is American Heart Month [CDC info]. This FoodChat looks at what people are doing around food, exercise, health, and life.

February 13, 2014

Hyperbole occurs all around, from those in agriculture, activists, and consumer groups.

Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

November 26, 2013

What do consumers believe about food and groceries?

Consumer and Food: Perceptions, Realities and Steps Towards Instilling Confidence - Mr. Tom Heinen, Heinen’s Fine Foods (17 stores throughout Ohio and Illinois), from the 2013 NIAA Symposium Bridging the Gap Between Animal Health and Human Health, November 12-14, 2013, Kansas City, MO, USA.

Mr. Tom Heinen, Co-President, Heinen’s Fine Foods in 17 stores throughout Ohio and Illinois, shares his retail view of consumer and food perceptions. He also expresses the realities that come from his interactions with consumers and what steps his company takes to instilling confidence.