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Content about consumer

June 17, 2014

What is the underlying reason a shopper picks up one product over another in a grocery store? What are people's preferences before, during, and after they go to the grocery?

welcomeAnne-Marie Roerink, Principal at 210 Analytics, shares consumer meat and produce buying trends from 2014 Power of Meat study. This info was presented at the 2014 FMIConnect conference in Chicago, Illinois.

June 3, 2014

Do people buy what they say they will buy? Are there clues to what millennial's want through what they actually purchase?

What Millennials Want vs. What They BuyWhat Millennials Want vs.

June 3, 2014

Is the consumer conversation about antibiotics: good or bad? Or is it really about what consumers want in the taste and what is good for them?

Whats the Antibiotics EndgameWhat’s the Antibiotics Endgame - Panel: Joe Forsthoffer, Director of Corporate Communications for Perdue Farms, Inc.; Dan Kish, Head Chef and VP of Food for Panera Bread Company; John Stika, President of Certified Angus Beef, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA,

June 2, 2014

What are college students thinking about food, sustainability, and its future? This student panel, plus the resulting Q&A, offers valuable insight for those wanting to connect with young consumers.

College Cafeteria Confidential: Millennials in the Lunch LineCollege Cafeteria Confidential: Millennials in the Lunch Line - Panel: Jesse Schaffer, Senior, The George Washington University; Miles Milliken, Senior, The George Washington University; Eric Estroff, Sophomore, The George Washington University; Jennifer Weinberg, Freshman, The George Washington Univers

June 2, 2014

Is there such a thing as Big Ag and what does that really mean? This panel and its Q&A challenges the notion of labels use about agriculture.

Does Big = Bad?Does Big = Bad?

April 14, 2014

Does California faces serious funding gaps in water management?, says Ellen Hanak, senior fellow at the Public Policy Institute of California (PPIC). She describes issues, obstacles, and potential solutions in the first of four videos from the PPIC event Paying for Water in California.

Overview of the PPIC Water Finance Study - Ellen Hanak, from the Public Policy Institute of California Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

California faces serious funding gaps in five key areas of water management, says Ellen Hanak, senior fellow at the Public Policy Institute of California (PPIC). She describes issues, obstacles, and potential solutions in the first of four videos from the PPIC event Paying for Water in California.

More info at

April 14, 2014

Is there a role of the state government in managing water?

Beyond Bonds: How Else Can the State Help Fill the Gap? - Panel. From the Public Policy Institute of California Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

April 14, 2014

Why is California failing in key areas of water management?

Fiscal Orphans: Floods, Small Systems, Stormwater, and Watersheds - Panel. from the Public Policy Institute of California Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

April 14, 2014

What is pushing California water agencies to be more transparent to consumers?

Time to Talk Constitutional Reforms for Water Finance? - Panel. From the Public Policy Institute of California Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

April 14, 2014

How California handles its water issues will set the tone for the rest of the United States. Where will water flow, who is in charge, what life style changes are needed?

Water in California is past a crisis yet action seem limited. The Public Policy Institute of California brought together several panels to talk about the issues, concerns, possible solutions, and actions that all involved need to consider. Presentations & discussion held April 10, 2014, Sacramento, CA, USA.

More info at

Presentation links are blow.

Additional shareable links

Introduction by Ellen Hanak with an Overview of the PPIC Water Finance Study

February 19, 2014

What are you doing for your health? Exercise, diet, and lifestyle are things you can change... But do you?

FoodChat on Heart Health MonthFood, Health and Heart: What Are You Doing? February is American Heart Month [CDC info]. This FoodChat looks at what people are doing around food, exercise, health, and life.

February 13, 2014

Hyperbole occurs all around, from those in agriculture, activists, and consumer groups.

Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

November 26, 2013

What do consumers believe about food and groceries?

Consumer and Food: Perceptions, Realities and Steps Towards Instilling Confidence - Mr. Tom Heinen, Heinen’s Fine Foods (17 stores throughout Ohio and Illinois), from the 2013 NIAA Symposium Bridging the Gap Between Animal Health and Human Health, November 12-14, 2013, Kansas City, MO, USA.

Mr. Tom Heinen, Co-President, Heinen’s Fine Foods in 17 stores throughout Ohio and Illinois, shares his retail view of consumer and food perceptions. He also expresses the realities that come from his interactions with consumers and what steps his company takes to instilling confidence.

September 17, 2013

What food safety issues are you worried about? Where do you go for more information?

FoodChat on Food SafetyIs Food Safe? We never really think about food safety until someone you know gets sick on the news highlights an outbreak. This FoodChat conversations covers what people believe and resources to use when more information is needed.

June 18, 2013

Summer time has lots of food options. What do you do?

FoodChat on Summer FoodSummer Time FoodChat Summer time is when there are a wide range of food choices. Farmers markets, food trucks, and your very own garden offer new ways to sample and taste. This FoodChat conversation shares some thoughts on the variety and breadth summer time offers.

June 11, 2013

Have questions about agriculture? This recent AgChat convo was an open mic night with a variety of questions and topics.

AgChat on Open Mic TopicsWhat Are Your Questions For Ag? Agriculture has many different approaches. This AgChat conversation looks into various farm, ranch, and food points of view with this special Open Mic Night.

April 11, 2013

Using the power of media and a bit of sex appeal, the Farm Kings with The King Family of Freedom Farms share their views and join the #AgChat conversation on Transparency in Agriculture.

Agriculture TransparencyFarm King Transparency Special guests Farm Kings (@FarmKings) join the #AgChat conversation about transparency in agriculture and how they approach their show on GAC. How should farmers and ranchers approach telling their story? How can one handle the trolls? And what actually is involved in making a TV show?

March 5, 2013

How are consumers reacting to antibiotics used in food animal agriculture?

Antimicrobials and FoodBacteria at the Gate? The U.S. Food and Drug Administration (FDA) recently released the 2011 Retail Meat Report and the 2011 Summary Report on Antimicrobials Sold or Distributed for Use in Food-Producing Animals. These documents, the most recent as of February 2013, highlight there are some serious concerns about the use of antibiotics in animal agriculture.

Wired Magazine's Superbug blog is publishing material that many people are seeing this month, shaping consumer views on how agriculture needs to operate.

How are farmers and ranchers participating in these conversations? Farmers and ranchers are aware of the issue and are participating (see 2012 One Health Approach to Antimicrobial Resistance and Use ).

February 25, 2013

How you prepared to learn about how consumers feel about animal agriculture and meat sales?

Messages that Resonate With Consumers - Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, from the 2013 Minnesota Pork Congress, January 16-17, Minneapolis, MN, USA.

February 19, 2013

How can farmers and ranchers expand their ring of connectedness to people not in agriculture?

Ray Prock and Jeff Fowle, both California farmers and ranchers, provide a perspective on the evolution of digital and social media in agriculture and the need to connect with people not familiar with farming and how food is raised.

"I think we've reached the time where the ability to create an app for some online feature that is useful to people outside of agriculture is going to be the next focus" says Jeff Fowle

Direct link to MP3 audio file, right click and download file

January 31, 2013

The latest information on connecting with consumers is shared by the National Pork Board, plus a post about the aging population of newspapers readers highlights that newspapers need to fix the problem instead of debating the data.

November 13, 2012

Urban Ag is a growing industry. What are some of the tools to review?

Urban AgricultureUrban Agriculture is a phenomenon consumers are starting to connect with. What are some of the issues and resources? These links can help.

July 11, 2012

China is a commanding pork market and they cannot just rely on pork imports to meet their consumer demands. Chinese pork production has been labeled as being in the 1950's and Chinese farmers are working to change this. What is happening and what should global pork production operations do?

Ned Arthur,, along with several people from JBS United are in Quingdao, China this week and next as part of a Chinese pork production learning series.

Ned shares a report from the Institute for Agriculture and Trade Policy that highlights the scaling of pork production requirements to meet the needs of the Chinese consumer. Meat consumption has quadrupled in China since 1980 to its current level (2011) of 54 kg (119 pounds) per person per year. That increase in demand results in building a pork production infrastructure, requiring more of all inputs, including feed grains, nutrients, and animal health products [PDF].

July 10, 2012

What are some of the concerns farmers have in bringing produce to farmers markets?

AgChat on Farmers Markets and Community Farmers Markets and Consumers What are some of the issues and requirements for farmers to sell their produce at farmers markets? How are farmers markets and opportunity to connect with consumers? These are some of the discussion points from this week's AgChat.