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October 1, 2013

Young people bring new ideas and approaches to agriculture. 40 agriculture professionals under 40 have been selected as finalists for the 40 Under 40 in Agriculture Awards.

Swine 40 Under 40Ag's 40 Under 40 Vance Publishing Corporation announced in September their inaugural 40 Under 40 in Agriculture Awards Finalists. In the pork industry there are several finalists: Jean Paul Cano, DVM, Senior Associate Director of Swine Professional Services, Boehringer Ingelheim Vetmedica, Inc.; Chris Chinn, Farmer, Chinn Hog Farm; Joel DeRouchey, Extension Specialist, Kansas State University; Emily Meredith, Director of Communications, Animal Agriculture Alliance; Dr. Dale Woerner, Assistant Professor, Center for Meat Safety & Quality, Colorado State University; and Dr. Matt Ritter, Advisor, EKS, Swine Value-Added Services, Elanco Animal Health. Congratulations to everyone [full list].

September 28, 2013

In the USA the numbers of people directly involved in agriculture are a small percentage of the total population. But people are concerned about food based on reporting and coverage in the media. What are some of those consumer conversations and where are companies across the food ecosystem headed?

Agriculture is becoming more than just growing corn, soybeans, cattle, chickens, and pigs. There are many players in agriculture beyond the farm to help organize produce, deliver supplies, develop products, and distribute to sellers. Farm products are transformed into various food products delivered through a variety of outlets.

May 22, 2013

What is Google Analytics and why would I need to use it?

How to use Google AnalyticsHow to use Google Analytics Intro to Google Analytics by Blerina Sanocki, Sr. Account Manager, Google, from the 2013 BlogPaws Conference. Google Analytics provides valuable information about what people are doing as they visit your web sites. Remember that Google Analytics is a tool with many features. Blerina shares some of the high-level approaches to using the tool to build your site's audience and achieve your goals.

Direct link to MP3 audio file, right click and download file
Audio: How to use Google Analytics.

May 1, 2013

When you think of agriculture and technology, many people invision tractors. Yes, tractors are some of the technology farmers and ranchers use. But other technologies, like information technology and biotechnology, as also key tools needed for agriculture to succeed.

This year's National Institute for Animal Agriculture conference provided a cross-section of the livestock industry unlike any other event. Gathered in one location are Beef, Dairy, Swine, Poultry, Sheep, Goats, Aquaculture - every important segment of meat protein production in the U.S.

April 23, 2013

What medium do you need to use for your agriculture marketing campaign? Is radio better than print? Is digital the future! What should you do?

media mix Angie Skochdopole from AdFarm leads a panel discussion on media mix for marketing professionals. The panelists include Becki Rhodes with the National Association of Farm Broadcasters; Lisa Schneider with Penton Media; and Holly Martin with the High Plains Journal. From the National Agri-Marketing Association Annual Conference, April 17 - 19, 2013, Kansas City, MO, USA.

Direct link to MP3 audio file, right click and download file
Audio: Media Mix in Agriculture Marketing and PR.

February 25, 2013

How you prepared to learn about how consumers feel about animal agriculture and meat sales?

Messages that Resonate With Consumers - Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, from the 2013 Minnesota Pork Congress, January 16-17, Minneapolis, MN, USA.

February 20, 2013

How can farmers and ranchers expand their ring of connectedness to people not in agriculture?

Ray Prock and Jeff Fowle, both California farmers and ranchers, provide a perspective on the evolution of digital and social media in agriculture and the need to connect with people not familiar with farming and how food is raised.

"I think we've reached the time where the ability to create an app for some online feature that is useful to people outside of agriculture is going to be the next focus" says Jeff Fowle

Direct link to MP3 audio file, right click and download file

December 20, 2012

What are some of the resources available from the USDA? And how is agriculture impacting the Great Lakes Region?

Agri-Marketing Posts To Help You

U.S. Department of Agriculture Agricultural Marketing Service

December 13, 2012

What can help kids get exercise at school?

Jenni Purcell, Communications Director for the Milk Promotions Services of Indiana, shares an update about the Fuel Up to Play 60 dairy campaign. From the 2012 MidCountry Media Writers' Conference, Indianapolis, IN, USA, October 20, 2012.

November 16, 2012

What is the future of family and agriculture? There are currently 4 generations in agriculture. How do they differ?

Agri-Marketing Posts To Help You

Different Customers, Know Your Customers?

November 8, 2012

There are four generations in agriculture. Who really are they?

Amy Lynch, Bridgeworks, LLC, offers a perspective on the 4 generations of people in agriculture and how these groups of people respond to communication and idea sharing. From the 2012 National eXtension Conference, Oklahoma City, OK, USA, October 2, 2012.

October 12, 2012

What has eXtension been doing and what does the National FFA have for public relations people to use?

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Agri-Marketing Posts To Help You

What Are You Doing To Tell Your Ag Story

October 9, 2012

Are there farmers and ranchers using social media? And where are they?

Are farmers and ranchers using social media? If they are how do I find them? This presentation shares some updates on how social media and digital media is being used by people in agriculture. The presentations offers several approaches to discover, learn, and successfully engage people interested and working in agriculture.

From the 2012 eXtension National Conference, Oct 2, 2012, Oklahoma City, OK, USA.

October 3, 2012

Are you looking for a refresher in organizing and telling your agriculture story?

The National FFA Convention is October 24 - 27 with 50,000+ young people coming to Indianapolis to discover, learn, and share their enthusiasm for agriculture and leadership.

One of the competitive events is Telling Your Story for State FFA Officers. This competition will judge the Officer's approach and ability to share their story.

September 28, 2012

What are some of the upcoming ag focused events? Use hashtags to learn more.

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Agri-Marketing Posts To Help You

Are You Food Safety Ready?

September 27, 2012

Where do you start looking for agriculture on Twitter?

August 30, 2012

What are some ways to share agriculture with a broader audience? Pictures can help. Also, how are metrics and measures important in marketing, advertising, and public relations?

Agri-Marketing Posts To Help You

Grass For My Cows

August 17, 2012

Segments from the 2012 Ag Media Summit, Klout today, and RFS waiver not legal or needed.

Agri-Marketing Posts To Help You

All These Tools: What Next?

August 16, 2012

How are magic and public relations related?

At John Deere, We Do Magic With Words - Barry Nelson, 2012 Ag Media Summit, Albuquerque, NM, USA, August 6, 2012.

August 1, 2012

Agriculture media has a very niche audience, some speculate approximately less than 3 million people in the US. How is the ag media evolving and what are some of the trends being observed?

In Q2 2012 Truffle Media ran a survey focused on people in agriculture media, marketing, public relations, advertising, or communications. The aim was to get a better sense of what people thought about traditional (radio, print, TV) versus digital (web, social, mobile) marketing and PR.

While the analysis and understanding of the data is a work in progress, the aggregated data and aggregated report (both de-identified) are available for use.

PDF (de- identified ):

June 20, 2012

Information on animal health, economics, weather, and handling media during a crisis are available via the Pork Checkoff supported presentation series.

The 2012 World Pork Expo brought nearly 20,000 pork producers and industry leaders from 38 countries to Des Moines, Iowa, for the world's largest pork-specific trade show. For the producer, some of the highlights included the trade show floor with about 500 exhibitors, the Pork Academy, and the updates on the industry by the National Pork Producers Council.

June 20, 2012

How are you able to talk with people about agriculture and what design tools can help share the story? This Truffle Media Update also offers some media production tips and suggests refreshing your approach to email marketing with farmers and ranchers.

Agri-Marketing Posts To Help You

agriculture and media

June 3, 2012

Who is leading the conversation about agriculture today? Many people would answer with consumers, HSUS, Michael Pollan, and Jamie Oliver, to name a few. Why can't people in agriculture be leading the conversation and thought leadership? Michele Payn-Knoper, Cause Matters Corp., aims to get farmers and ranchers to be authentically agriculture.

Authentically Agriculture - Michele Payn-Knoper, Cause Matters Corp., from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

June 1, 2012

How do food and consumers come together? Why does the media zero in on agriculture issues? What does being authentic really mean? The 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, provides insight and offers actions you need to take in order to reach those 98% of Americans not involved in agriculture.

The 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, focused on effective communication with the consumer and how to understand what the consumer wants and needs to know.