Content about marketing

Stewards Of The Farm? Dr. Jen Walker with Dean Foods, shares her thoughts on dairy stewardship. From the 2014 Agriculture Public Relations Council annual meeting, June 24 - 27, 2014, Madison, WI, USA.

Anne-Marie Roerink, Principal at 210 Analytics, shares consumer meat and produce buying trends from 2014 Power of Meat study. This info was presented at the 2014 FMIConnect conference in Chicago, Illinois.

Spotting Millennial Food Trends - Nancy Kruse, Owner, Leading Food Consultants/Nation’s Restaurant News, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

There is continued discussion and debate on the use of antibiotics in food animals like cattle, pigs, and poultry. This comes on the heels of the World Health Organization's release of their Antimicrobial resistance: global report on surveillance 2014.

Ag's 40 Under 40 Vance Publishing Corporation announced in September their inaugural 40 Under 40 in Agriculture Awards Finalists. In the pork industry there are several finalists: Jean Paul Cano, DVM, Senior Associate Director of Swine Professional Services, Boehringer Ingelheim Vetmedica, Inc.; Chris Chinn, Farmer, Chinn Hog Farm; Joel DeRouchey, Extension Specialist, Kansas State University; Emily Meredith, Director of Communications, Animal Agriculture Alliance; Dr. Dale Woerner, Assistant Professor, Center for Meat Safety & Quality, Colorado State University; and Dr. Matt Ritter, Advisor, EKS, Swine Value-Added Services, Elanco Animal Health. Congratulations to everyone [full list].

How to use Google Analytics Intro to Google Analytics by Blerina Sanocki, Sr. Account Manager, Google, from the 2013 BlogPaws Conference. Google Analytics provides valuable information about what people are doing as they visit your web sites. Remember that Google Analytics is a tool with many features. Blerina shares some of the high-level approaches to using the tool to build your site's audience and achieve your goals.


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Audio: How to use Google Analytics.

Angie Skochdopole from AdFarm leads a panel discussion on media mix for marketing professionals. The panelists include Becki Rhodes with the National Association of Farm Broadcasters; Lisa Schneider with Penton Media; and Holly Martin with the High Plains Journal. From the National Agri-Marketing Association Annual Conference, April 17 - 19, 2013, Kansas City, MO, USA.

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Audio: Media Mix in Agriculture Marketing and PR.

Ray Prock and Jeff Fowle, both California farmers and ranchers, provide a perspective on the evolution of digital and social media in agriculture and the need to connect with people not familiar with farming and how food is raised.

"I think we've reached the time where the ability to create an app for some online feature that is useful to people outside of agriculture is going to be the next focus" says Jeff Fowle

Direct link to MP3 audio file, right click and download file

Jenni Purcell, Communications Director for the Milk Promotions Services of Indiana, shares an update about the Fuel Up to Play 60 dairy campaign. From the 2012 MidCountry Media Writers' Conference, Indianapolis, IN, USA, October 20, 2012.

Amy Lynch, Bridgeworks, LLC, offers a perspective on the 4 generations of people in agriculture and how these groups of people respond to communication and idea sharing. From the 2012 National eXtension Conference, Oklahoma City, OK, USA, October 2, 2012.

Are farmers and ranchers using social media? If they are how do I find them? This presentation shares some updates on how social media and digital media is being used by people in agriculture. The presentations offers several approaches to discover, learn, and successfully engage people interested and working in agriculture.

From the 2012 eXtension National Conference, Oct 2, 2012, Oklahoma City, OK, USA.

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