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April 3, 2018

Injecting anti-GMO propaganda into U.S. media?

Genetically modified organism (GMO) conversations are always roiling around the internet. Managing public relations for any company involved in GMOs requires being calm, firm, organized, and well connected to the conversations.

August 10, 2017

What Is CommonGround?

CommonGround is a platform for farmers to connect with consumers over coffee, baseball games, or food.

From the 2016 AgChat Cultivate & Connect Conference, Missy Morgan with Osborn & Barr shares the history and direction of CommonGround as a platform for farmers to connect with consumers over coffee, baseball games, and even the most unconventional of locations about agriculture, food, and families [audio].

July 20, 2017

The View From Inside a "Social Media Listening Center"

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah makes a point with recent events that sometimes it is best to just not say anything on social media in order to keep an issue from amplifying.

May 20, 2016

Andrew Campbell - Consumer Outreach: The Good, The Bad and The Ugly

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

NOTE: This presentation is available upon request by sending an email to info@AnimalAgAlliance.org

Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms.

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

May 20, 2016

Dr. Wes Jamison, Dr. Paul Copan, and Dr. Walter Kaiser - Activism at the Altar: Use of Religion in the Animal Rights Debate

Should the alter of religion be a place of activism on food and agriculture?

Activism at the Altar: Use of Religion in the Animal Rights Debate - Dr. Wes Jamison, Associate Professor of Public Relations, Palm Beach Atlantic University; Dr. Paul Copan, Professor and Pledger Family Chair of Philosophy and Ethics, Palm Beach Atlantic University; Dr. Walter Kaiser, President Emeritus and Distinguished Professor of Old Testament and Ethics, Gordon-Conwell Theological Seminary.

Dr. Wes Jamison, Dr. Paul Copan, and Dr. Walter Kaiser tackle the question "Should the alter of religion be a place of activism on food and agriculture?"

May 22, 2015

Jeff Fromm - Creating Increased Brand Love and Profits in an Age of Disruption

Do you know the details on understanding trends about millennials?

Creating Increased Brand Love and Profits in an Age of Disruption Jeff Fromm, Author of Marketing to Millennials and Executive Vice President of Barkley U.S., brings out the details on understanding trends about millennials. Mr. Fromm highlights the myths that many believe to be true and offers that those myths are not all true. Mr. Fromm offers a set of questions and tools to help people understand the millennial trends and develop plans to evolve to meet those people where they are now and in the future.

May 22, 2015

John Graettinger - Advancing Technologies to Feed 9 Billion

Will consumers accept new agriculture technologies?

John Graettinger, Director Food Chain Affairs, Merck Animal Health, aims to address the question of "Will consumers accept new agriculture technologies?" Mr. Graettinger states that consumers do not understand what agricultural technologies exist today and how they work.

Mr. Graettinger offers several examples on how the names of many technologies are not well formed and scare consumers. Mr. Graettinger suggests several changes and challenges people to frame the customer's needs into the messages companies share.

May 22, 2015

Mandy Hagan - Advancing Technologies to Feed 9 Billion

"Is there a problem in feeding 9 billion people?" - "Only if you want to eat."

Mandy Hagan, Vice President, State Affairs and Grassroots, Grocery Manufacturers Association, asks the core question of "Is there a problem in feeding 9 billion people?" and rhetorically answer it with "Only if you want to eat".

Ms. Hagan shares approaches to utilizing technology, like genetically modified organisms, to meet the needs of those future 9 billion people.

February 3, 2015

Kim Essex - Being Transparent with the Consumer: The Language of Trust

Can science help consumers with respect to food and agriculture? Maybe not.

Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum, shares the stories that science does not always resonate well for consumers with respect to food and agriculture. Using the lead around the idea of "if only everyone recognized farmers' need to feed the world", Ms. Essex looks at what Food 2020 looks like and the messages that consumers hear.

Her take aways: 1) Be a listener, 2) Acknowledge concerns, and 3) Take actions that demonstrate authenticity and accountability.

January 9, 2015

Dr. Lee Schultz - Beef Demand: Clarifying Concepts, Summarizing Status, and Discussing Future Opportunities

How importance are the international beef markets? Are there any growth opportunities? Dr. Schultz highlights various metrics and how they can be the information to help drive international beef growth.

Dr. Lee Schultz, Iowa State University, talks about the importance of the international beef markets and the growth opportunities that can happen. There are elements of trust that needs to be nurtured over time to help grow the beef markets. Dr. Schultz highlights various metrics of Iowa beef and how they can be the information to help drive international beef growth.

Beef Demand: Clarifying Concepts, Summarizing Status, and Discussing Future Opportunities - Dr. Lee Schultz, Iowa State University, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 8, 2015

Dr. Derrell Peel - Opportunity and Risk with Record Cattle Prices

What do beef producers need to do with marking programs to take advantage of record cattle prices?

Dr. Derrell Peel, Oklahoma State University, looks to help producers with marking programs to take advantage of record cattle prices. Dr. Peel talks about the risk and market factors beef producers need to understand and look for opportunities.

Dr. Peel advises that 2015 will continue to have strong prices and herds rebuilding will continue. He also suggests that there will be margin squeeze for feedlots and packers.

November 14, 2014

Quick Twitter Ag Hashtag List

Where do you start looking for agriculture on Twitter?

This is a quick list of agriculture related hashtags. It is not comprehensive because hashtags can come and go.

July 10, 2014

Amy Hays - Instagram For Insta Programming

From the 2014 National eXtension Conference in Sacramento, California, Amy Hays is a Texas AgriLife Extension Service emerging technologies specialist, who uses Instagram to spark conversations and inform farmers and ranchers.

Instagram Story Telling Amy Hays points out that Instagram is more than just a social picture sharing tool. From the 2014 National eXtension Conference March 24 - 28, 2014, Sacramento, California, USA.

July 10, 2014

Dr. Jen Walker - Relationships of Animals, Farmers, Consumers, and Activists

How should farmers and consumers view their relationship to animals that produce food or become the food after they die?

Stewards Of The Farm? Dr. Jen Walker with Dean Foods, shares her thoughts on dairy stewardship. From the 2014 Agriculture Public Relations Council annual meeting, June 24 - 27, 2014, Madison, WI, USA.

July 9, 2014

Jamie Burr - Sustainability in Pork Production - Pigs, Planet, People

What does it means to help consumers understand pork, raising pigs, and maintaining business viability over time?

Sustainability in Pork Production - Pigs, Planet, People - Jamie Burr, Tyson Fresh Meats, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Jamie Burr, Tyson Fresh Meats, shares ideas on what it means to help consumers understand pork, raising pigs, and maintaining business viability over time. Mr. Burr offers information on what sustainability means for pork producers and how to help people learn more.

More presentations at http://www.swinecast.com/2014-world-pork-expo

June 17, 2014

Anne-Marie Roerink - What are consumer preferences in meat & produce buying trends?

What is the underlying reason a shopper picks up one product over another in a grocery store? What are people's preferences before, during, and after they go to the grocery?

Anne-Marie Roerink, Principal at 210 Analytics, shares consumer meat and produce buying trends from 2014 Power of Meat study. This info was presented at the 2014 FMIConnect conference in Chicago, Illinois.

June 2, 2014

Panel: Does Big = Bad?

Is there such a thing as Big Ag and what does that really mean? This panel and its Q&A challenges the notion of labels use about agriculture.

Does Big = Bad?

May 29, 2014

Nancy Kruse - Spotting Millennial Food Trends

Do you know the language and phrases Millennials look for? Get to know those and you'll understand the trends.

Spotting Millennial Food Trends - Nancy Kruse, Owner, Leading Food Consultants/Nation’s Restaurant News, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

May 29, 2014

Rudy Bozas - Marketing to Multicultural Millennials

Who are Millennials and how are they shaping your approach to creating products?

Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

May 2, 2014

Consumer Views On Antibiotics

How can consumers learn about the role of antibiotics and antimicrobials in animal agriculture? What are their concerns? What are people taking action on?

There is continued discussion and debate on the use of antibiotics in food animals like cattle, pigs, and poultry. This comes on the heels of the World Health Organization's release of their Antimicrobial resistance: global report on surveillance 2014.

February 13, 2014

Dr. Richard Raymond - Food Safety & Antibiotics: Perceptions vs. Reality

Hyperbole occurs all around, from those in agriculture, activists, and consumer groups.

Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

October 1, 2013

Changing the World in Agriculture

Young people bring new ideas and approaches to agriculture. 40 agriculture professionals under 40 have been selected as finalists for the 40 Under 40 in Agriculture Awards.

Ag's 40 Under 40 Vance Publishing Corporation announced in September their inaugural 40 Under 40 in Agriculture Awards Finalists. In the pork industry there are several finalists: Jean Paul Cano, DVM, Senior Associate Director of Swine Professional Services, Boehringer Ingelheim Vetmedica, Inc.; Chris Chinn, Farmer, Chinn Hog Farm; Joel DeRouchey, Extension Specialist, Kansas State University; Emily Meredith, Director of Communications, Animal Agriculture Alliance; Dr. Dale Woerner, Assistant Professor, Center for Meat Safety & Quality, Colorado State University; and Dr. Matt Ritter, Advisor, EKS, Swine Value-Added Services, Elanco Animal Health. Congratulations to everyone [full list].

September 28, 2013

What is the Future of Food?

In the USA the numbers of people directly involved in agriculture are a small percentage of the total population. But people are concerned about food based on reporting and coverage in the media. What are some of those consumer conversations and where are companies across the food ecosystem headed?

Agriculture is becoming more than just growing corn, soybeans, cattle, chickens, and pigs. There are many players in agriculture beyond the farm to help organize produce, deliver supplies, develop products, and distribute to sellers. Farm products are transformed into various food products delivered through a variety of outlets.

May 22, 2013

Blerina Sanocki - Intro to Google Analytics

What is Google Analytics and why would I need to use it?

How to use Google Analytics Intro to Google Analytics by Blerina Sanocki, Sr. Account Manager, Google, from the 2013 BlogPaws Conference. Google Analytics provides valuable information about what people are doing as they visit your web sites. Remember that Google Analytics is a tool with many features. Blerina shares some of the high-level approaches to using the tool to build your site's audience and achieve your goals.

Direct link to MP3 audio file, right click and download file
Audio: How to use Google Analytics.

May 1, 2013

How are Technology and Agriculture Working Together?

When you think of agriculture and technology, many people invision tractors. Yes, tractors are some of the technology farmers and ranchers use. But other technologies, like information technology and biotechnology, as also key tools needed for agriculture to succeed.

This year's National Institute for Animal Agriculture conference provided a cross-section of the livestock industry unlike any other event. Gathered in one location are Beef, Dairy, Swine, Poultry, Sheep, Goats, Aquaculture - every important segment of meat protein production in the U.S.