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May 22, 2013
Blerina Sanocki - Intro to Google Analytics

What is Google Analytics and why would I need to use it?

How to use Google AnalyticsHow to use Google Analytics Intro to Google Analytics by Blerina Sanocki, Sr. Account Manager, Google, from the 2013 BlogPaws Conference. Google Analytics provides valuable information about what people are doing as they visit your web sites. Remember that Google Analytics is a tool with many features. Blerina shares some of the high-level approaches to using the tool to build your site's audience and achieve your goals.


Direct link to MP3 audio file, right click and download file
Audio: How to use Google Analytics.

May 1, 2013
How are Technology and Agriculture Working Together?

When you think of agriculture and technology, many people invision tractors. Yes, tractors are some of the technology farmers and ranchers use. But other technologies, like information technology and biotechnology, as also key tools needed for agriculture to succeed.

This year's National Institute for Animal Agriculture conference provided a cross-section of the livestock industry unlike any other event. Gathered in one location are Beef, Dairy, Swine, Poultry, Sheep, Goats, Aquaculture - every important segment of meat protein production in the U.S.

April 23, 2013
What is the Right Media Mix in Agriculture Marketing and PR?

What medium do you need to use for your agriculture marketing campaign? Is radio better than print? Is digital the future! What should you do?

media mix Angie Skochdopole from AdFarm leads a panel discussion on media mix for marketing professionals. The panelists include Becki Rhodes with the National Association of Farm Broadcasters; Lisa Schneider with Penton Media; and Holly Martin with the High Plains Journal. From the National Agri-Marketing Association Annual Conference, April 17 - 19, 2013, Kansas City, MO, USA.

Direct link to MP3 audio file, right click and download file
Audio: Media Mix in Agriculture Marketing and PR.

February 25, 2013
Jarrod Sutton - Messages that Resonate With Consumers

How you prepared to learn about how consumers feel about animal agriculture and meat sales?

Messages that Resonate With Consumers - Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, from the 2013 Minnesota Pork Congress, January 16-17, Minneapolis, MN, USA.

February 20, 2013
Ray Prock and Jeff Fowle - Evolution of Digital & Social Media in Agriculture

How can farmers and ranchers expand their ring of connectedness to people not in agriculture?

Ray Prock and Jeff Fowle, both California farmers and ranchers, provide a perspective on the evolution of digital and social media in agriculture and the need to connect with people not familiar with farming and how food is raised.

"I think we've reached the time where the ability to create an app for some online feature that is useful to people outside of agriculture is going to be the next focus" says Jeff Fowle

Direct link to MP3 audio file, right click and download file

December 20, 2012
Truffle Media Update for December 20, 2012, Are You Procrastinating?

What are some of the resources available from the USDA? And how is agriculture impacting the Great Lakes Region?

Agri-Marketing Posts To Help You


U.S. Department of Agriculture Agricultural Marketing Service

December 13, 2012
Jenni Purcell - What is the "Fuel Up to Play 60" dairy campaign?

What can help kids get exercise at school?

Jenni Purcell, Communications Director for the Milk Promotions Services of Indiana, shares an update about the Fuel Up to Play 60 dairy campaign. From the 2012 MidCountry Media Writers' Conference, Indianapolis, IN, USA, October 20, 2012.

November 16, 2012
Truffle Media Update for November 14, 2012, Is There a Future for Food and Agriculture?

What is the future of family and agriculture? There are currently 4 generations in agriculture. How do they differ?

Agri-Marketing Posts To Help You


Different Customers, Know Your Customers?

November 8, 2012
Amy Lynch - What Are The Many Generations in Agriculture?

There are four generations in agriculture. Who really are they?

Amy Lynch, Bridgeworks, LLC, offers a perspective on the 4 generations of people in agriculture and how these groups of people respond to communication and idea sharing. From the 2012 National eXtension Conference, Oklahoma City, OK, USA, October 2, 2012.

October 12, 2012
TruffleMedia Update for October 12, 2012, What Do You Say About Agriculture In Real Life?

What has eXtension been doing and what does the National FFA have for public relations people to use?

Spread the word! *|SHARE:Twitter,Facebook,LinkedIn|*

Agri-Marketing Posts To Help You


What Are You Doing To Tell Your Ag Story

October 9, 2012
Farmers, Ranchers, Social Media: Where are they and how do I find them?

Are there farmers and ranchers using social media? And where are they?

Are farmers and ranchers using social media? If they are how do I find them? This presentation shares some updates on how social media and digital media is being used by people in agriculture. The presentations offers several approaches to discover, learn, and successfully engage people interested and working in agriculture.

From the 2012 eXtension National Conference, Oct 2, 2012, Oklahoma City, OK, USA.

October 3, 2012
How Do You Tell Your Story?

Are you looking for a refresher in organizing and telling your agriculture story?

The National FFA Convention is October 24 - 27 with 50,000+ young people coming to Indianapolis to discover, learn, and share their enthusiasm for agriculture and leadership.

One of the competitive events is Telling Your Story for State FFA Officers. This competition will judge the Officer's approach and ability to share their story.

September 28, 2012
TruffleMedia Update for September 28, 2012, Agriculture, Food Safety, and Cheese Smuggling

What are some of the upcoming ag focused events? Use hashtags to learn more.

Spread the word! *|SHARE:Twitter,Facebook,LinkedIn|*

Agri-Marketing Posts To Help You


Are You Food Safety Ready?

September 27, 2012
Quick Twitter Ag Hashtag List

Where do you start looking for agriculture on Twitter?

August 30, 2012
Truffle Media Update for August 30, 2012, What the heck is an Agvocate?

What are some ways to share agriculture with a broader audience? Pictures can help. Also, how are metrics and measures important in marketing, advertising, and public relations?

Agri-Marketing Posts To Help You


Grass For My Cows

August 17, 2012
Truffle Media Update for August 17, 2012, What Will Ag Media Do?

Segments from the 2012 Ag Media Summit, Klout today, and RFS waiver not legal or needed.

Agri-Marketing Posts To Help You


All These Tools: What Next?

August 16, 2012
Barry Nelson - At John Deere, We Do Magic With Words

How are magic and public relations related?

At John Deere, We Do Magic With Words - Barry Nelson, 2012 Ag Media Summit, Albuquerque, NM, USA, August 6, 2012.

August 1, 2012
What Do We Know About Agriculture Media?

Agriculture media has a very niche audience, some speculate approximately less than 3 million people in the US. How is the ag media evolving and what are some of the trends being observed?

In Q2 2012 Truffle Media ran a survey focused on people in agriculture media, marketing, public relations, advertising, or communications. The aim was to get a better sense of what people thought about traditional (radio, print, TV) versus digital (web, social, mobile) marketing and PR.

While the analysis and understanding of the data is a work in progress, the aggregated data and aggregated report (both de-identified) are available for use.

PDF (de- identified ): http://agtoday.us/2012-ag-media-survey-pdf

June 20, 2012
Pork Academy: Weather, Economics, and Handling PR

Information on animal health, economics, weather, and handling media during a crisis are available via the Pork Checkoff supported presentation series.

The 2012 World Pork Expo brought nearly 20,000 pork producers and industry leaders from 38 countries to Des Moines, Iowa, for the world's largest pork-specific trade show. For the producer, some of the highlights included the trade show floor with about 500 exhibitors, the Pork Academy, and the updates on the industry by the National Pork Producers Council.

June 20, 2012
Truffle Media Update for June 20, 2012, Talk to Normal People (About Agriculture)

How are you able to talk with people about agriculture and what design tools can help share the story? This Truffle Media Update also offers some media production tips and suggests refreshing your approach to email marketing with farmers and ranchers.

Agri-Marketing Posts To Help You


agriculture and media

June 3, 2012
Michele Payn-Knoper - Authentically Agriculture

Who is leading the conversation about agriculture today? Many people would answer with consumers, HSUS, Michael Pollan, and Jamie Oliver, to name a few. Why can't people in agriculture be leading the conversation and thought leadership? Michele Payn-Knoper, Cause Matters Corp., aims to get farmers and ranchers to be authentically agriculture.

Authentically Agriculture - Michele Payn-Knoper, Cause Matters Corp., from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

June 1, 2012
What does it take to be Authentically Agriculture?

How do food and consumers come together? Why does the media zero in on agriculture issues? What does being authentic really mean? The 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, provides insight and offers actions you need to take in order to reach those 98% of Americans not involved in agriculture.

The 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, focused on effective communication with the consumer and how to understand what the consumer wants and needs to know.

May 30, 2012
Truffle Media Update for May 30, 2012, Shared Values Across the Food Chain

How are people talking about agriculture in the media? And why do farmers need to use Google+

Reminder: Agvocacy 2.0 Application Deadline June 4th - The deadline for the Agvocacy 2.0 social media training conference application is June 4th, 11:59pm ET.

May 24, 2012
PoultryCast Update for May 24, 2012, Housing Systems Impact on Welfare And Production

How can housing systems impact animal welfare and and production?

May 18, 2012
Chris Herr - Bridging the Divide, Finding Common Ground

Agriculture is "always" evolving. Chris Herr, PennAg Industries Association Executive Vice President, says people must not confuse companion animals with food animals and look for ways to take on the insincere politics getting in the way of animal welfare—from both sides.

Bridging the Divide, Finding Common Ground - Chris Herr, PennAg Industries Association Executive Vice President, from the Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.