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February 3, 2015

Kim Essex - Being Transparent with the Consumer: The Language of Trust

Can science help consumers with respect to food and agriculture? Maybe not.

Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum, shares the stories that science does not always resonate well for consumers with respect to food and agriculture. Using the lead around the idea of "if only everyone recognized farmers' need to feed the world", Ms. Essex looks at what Food 2020 looks like and the messages that consumers hear.

Her take aways: 1) Be a listener, 2) Acknowledge concerns, and 3) Take actions that demonstrate authenticity and accountability.

January 9, 2015

Dr. Lee Schultz - Beef Demand: Clarifying Concepts, Summarizing Status, and Discussing Future Opportunities

How importance are the international beef markets? Are there any growth opportunities? Dr. Schultz highlights various metrics and how they can be the information to help drive international beef growth.

Dr. Lee Schultz, Iowa State University, talks about the importance of the international beef markets and the growth opportunities that can happen. There are elements of trust that needs to be nurtured over time to help grow the beef markets. Dr. Schultz highlights various metrics of Iowa beef and how they can be the information to help drive international beef growth.

Beef Demand: Clarifying Concepts, Summarizing Status, and Discussing Future Opportunities - Dr. Lee Schultz, Iowa State University, from the 2014 Iowa Cattle Industry Convention, December 8 - 10, 2014, Des Moines IA, USA

January 8, 2015

Dr. Derrell Peel - Opportunity and Risk with Record Cattle Prices

What do beef producers need to do with marking programs to take advantage of record cattle prices?

Dr. Derrell Peel, Oklahoma State University, looks to help producers with marking programs to take advantage of record cattle prices. Dr. Peel talks about the risk and market factors beef producers need to understand and look for opportunities.

Dr. Peel advises that 2015 will continue to have strong prices and herds rebuilding will continue. He also suggests that there will be margin squeeze for feedlots and packers.

November 14, 2014

Quick Twitter Ag Hashtag List

Where do you start looking for agriculture on Twitter?

This is a quick list of agriculture related hashtags. It is not comprehensive because hashtags can come and go.

July 10, 2014

Amy Hays - Instagram For Insta Programming

From the 2014 National eXtension Conference in Sacramento, California, Amy Hays is a Texas AgriLife Extension Service emerging technologies specialist, who uses Instagram to spark conversations and inform farmers and ranchers.

Instagram Story Telling Amy Hays points out that Instagram is more than just a social picture sharing tool. From the 2014 National eXtension Conference March 24 - 28, 2014, Sacramento, California, USA.

July 10, 2014

Dr. Jen Walker - Relationships of Animals, Farmers, Consumers, and Activists

How should farmers and consumers view their relationship to animals that produce food or become the food after they die?

Stewards Of The Farm? Dr. Jen Walker with Dean Foods, shares her thoughts on dairy stewardship. From the 2014 Agriculture Public Relations Council annual meeting, June 24 - 27, 2014, Madison, WI, USA.

July 9, 2014

Jamie Burr - Sustainability in Pork Production - Pigs, Planet, People

What does it means to help consumers understand pork, raising pigs, and maintaining business viability over time?

Sustainability in Pork Production - Pigs, Planet, People - Jamie Burr, Tyson Fresh Meats, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA.

Jamie Burr, Tyson Fresh Meats, shares ideas on what it means to help consumers understand pork, raising pigs, and maintaining business viability over time. Mr. Burr offers information on what sustainability means for pork producers and how to help people learn more.

More presentations at http://www.swinecast.com/2014-world-pork-expo

June 17, 2014

Anne-Marie Roerink - What are consumer preferences in meat & produce buying trends?

What is the underlying reason a shopper picks up one product over another in a grocery store? What are people's preferences before, during, and after they go to the grocery?

Anne-Marie Roerink, Principal at 210 Analytics, shares consumer meat and produce buying trends from 2014 Power of Meat study. This info was presented at the 2014 FMIConnect conference in Chicago, Illinois.

June 2, 2014

Panel: Does Big = Bad?

Is there such a thing as Big Ag and what does that really mean? This panel and its Q&A challenges the notion of labels use about agriculture.

Does Big = Bad?

May 29, 2014

Nancy Kruse - Spotting Millennial Food Trends

Do you know the language and phrases Millennials look for? Get to know those and you'll understand the trends.

Spotting Millennial Food Trends - Nancy Kruse, Owner, Leading Food Consultants/Nation’s Restaurant News, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

May 29, 2014

Rudy Bozas - Marketing to Multicultural Millennials

Who are Millennials and how are they shaping your approach to creating products?

Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

May 2, 2014

Consumer Views On Antibiotics

How can consumers learn about the role of antibiotics and antimicrobials in animal agriculture? What are their concerns? What are people taking action on?

There is continued discussion and debate on the use of antibiotics in food animals like cattle, pigs, and poultry. This comes on the heels of the World Health Organization's release of their Antimicrobial resistance: global report on surveillance 2014.

February 13, 2014

Dr. Richard Raymond - Food Safety & Antibiotics: Perceptions vs. Reality

Hyperbole occurs all around, from those in agriculture, activists, and consumer groups.

Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

October 1, 2013

Changing the World in Agriculture

Young people bring new ideas and approaches to agriculture. 40 agriculture professionals under 40 have been selected as finalists for the 40 Under 40 in Agriculture Awards.

Ag's 40 Under 40 Vance Publishing Corporation announced in September their inaugural 40 Under 40 in Agriculture Awards Finalists. In the pork industry there are several finalists: Jean Paul Cano, DVM, Senior Associate Director of Swine Professional Services, Boehringer Ingelheim Vetmedica, Inc.; Chris Chinn, Farmer, Chinn Hog Farm; Joel DeRouchey, Extension Specialist, Kansas State University; Emily Meredith, Director of Communications, Animal Agriculture Alliance; Dr. Dale Woerner, Assistant Professor, Center for Meat Safety & Quality, Colorado State University; and Dr. Matt Ritter, Advisor, EKS, Swine Value-Added Services, Elanco Animal Health. Congratulations to everyone [full list].

September 28, 2013

What is the Future of Food?

In the USA the numbers of people directly involved in agriculture are a small percentage of the total population. But people are concerned about food based on reporting and coverage in the media. What are some of those consumer conversations and where are companies across the food ecosystem headed?

Agriculture is becoming more than just growing corn, soybeans, cattle, chickens, and pigs. There are many players in agriculture beyond the farm to help organize produce, deliver supplies, develop products, and distribute to sellers. Farm products are transformed into various food products delivered through a variety of outlets.

May 22, 2013

Blerina Sanocki - Intro to Google Analytics

What is Google Analytics and why would I need to use it?

How to use Google Analytics Intro to Google Analytics by Blerina Sanocki, Sr. Account Manager, Google, from the 2013 BlogPaws Conference. Google Analytics provides valuable information about what people are doing as they visit your web sites. Remember that Google Analytics is a tool with many features. Blerina shares some of the high-level approaches to using the tool to build your site's audience and achieve your goals.

Direct link to MP3 audio file, right click and download file
Audio: How to use Google Analytics.

May 1, 2013

How are Technology and Agriculture Working Together?

When you think of agriculture and technology, many people invision tractors. Yes, tractors are some of the technology farmers and ranchers use. But other technologies, like information technology and biotechnology, as also key tools needed for agriculture to succeed.

This year's National Institute for Animal Agriculture conference provided a cross-section of the livestock industry unlike any other event. Gathered in one location are Beef, Dairy, Swine, Poultry, Sheep, Goats, Aquaculture - every important segment of meat protein production in the U.S.

April 23, 2013

What is the Right Media Mix in Agriculture Marketing and PR?

What medium do you need to use for your agriculture marketing campaign? Is radio better than print? Is digital the future! What should you do?

Angie Skochdopole from AdFarm leads a panel discussion on media mix for marketing professionals. The panelists include Becki Rhodes with the National Association of Farm Broadcasters; Lisa Schneider with Penton Media; and Holly Martin with the High Plains Journal. From the National Agri-Marketing Association Annual Conference, April 17 - 19, 2013, Kansas City, MO, USA.

Direct link to MP3 audio file, right click and download file
Audio: Media Mix in Agriculture Marketing and PR.

February 25, 2013

Jarrod Sutton - Messages that Resonate With Consumers

How you prepared to learn about how consumers feel about animal agriculture and meat sales?

Messages that Resonate With Consumers - Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, from the 2013 Minnesota Pork Congress, January 16-17, Minneapolis, MN, USA.

February 19, 2013

Ray Prock and Jeff Fowle - Evolution of Digital & Social Media in Agriculture

How can farmers and ranchers expand their ring of connectedness to people not in agriculture?

Ray Prock and Jeff Fowle, both California farmers and ranchers, provide a perspective on the evolution of digital and social media in agriculture and the need to connect with people not familiar with farming and how food is raised.

"I think we've reached the time where the ability to create an app for some online feature that is useful to people outside of agriculture is going to be the next focus" says Jeff Fowle

Direct link to MP3 audio file, right click and download file

December 20, 2012

Truffle Media Update for December 20, 2012, Are You Procrastinating?

What are some of the resources available from the USDA? And how is agriculture impacting the Great Lakes Region?

Agri-Marketing Posts To Help You

December 13, 2012

Jenni Purcell - What is the "Fuel Up to Play 60" dairy campaign?

What can help kids get exercise at school?

Jenni Purcell, Communications Director for the Milk Promotions Services of Indiana, shares an update about the Fuel Up to Play 60 dairy campaign. From the 2012 MidCountry Media Writers' Conference, Indianapolis, IN, USA, October 20, 2012.

November 16, 2012

Truffle Media Update for November 14, 2012, Is There a Future for Food and Agriculture?

What is the future of family and agriculture? There are currently 4 generations in agriculture. How do they differ?

Agri-Marketing Posts To Help You

November 8, 2012

Amy Lynch - What Are The Many Generations in Agriculture?

There are four generations in agriculture. Who really are they?

Amy Lynch, Bridgeworks, LLC, offers a perspective on the 4 generations of people in agriculture and how these groups of people respond to communication and idea sharing. From the 2012 National eXtension Conference, Oklahoma City, OK, USA, October 2, 2012.

October 12, 2012

TruffleMedia Update for October 12, 2012, What Do You Say About Agriculture In Real Life?

What has eXtension been doing and what does the National FFA have for public relations people to use?

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