Share |

Content about media

July 11, 2014

What is involved in Olympic training and raising cattle? How does one get involved in ranching as a skeleton racer?

Katie Uhlaender - Focused ListeningBalancing Life Katie Uhlaender shares how she balances her life as a cattle rancher and as an athlete in training for her third Winter Olympics and her first Summer Olympics.

July 10, 2014

How should farmers and consumers view their relationship to animals that produce food or become the food after they die?

Dr. Jen Walker - Relationships of Animals, Farmers, Consumers, and ActivistsStewards Of The Farm? Dr. Jen Walker with Dean Foods, shares her thoughts on dairy stewardship. From the 2014 Agriculture Public Relations Council annual meeting, June 24 - 27, 2014, Madison, WI, USA.

May 21, 2014

What are some tools to help keep abreast of the agriculture data and media?

Mapping AgSorting Through Agriculture Data Agriculture is all about data. Much of the activity to plan the season for crops and livestock requires some amount of data. These tools are a small set of open source or free tools to help scan and organize around agriculture.

February 13, 2014

Hyperbole occurs all around, from those in agriculture, activists, and consumer groups.

Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

October 1, 2013

Young people bring new ideas and approaches to agriculture. 40 agriculture professionals under 40 have been selected as finalists for the 40 Under 40 in Agriculture Awards.

Swine 40 Under 40Ag's 40 Under 40 Vance Publishing Corporation announced in September their inaugural 40 Under 40 in Agriculture Awards Finalists. In the pork industry there are several finalists: Jean Paul Cano, DVM, Senior Associate Director of Swine Professional Services, Boehringer Ingelheim Vetmedica, Inc.; Chris Chinn, Farmer, Chinn Hog Farm; Joel DeRouchey, Extension Specialist, Kansas State University; Emily Meredith, Director of Communications, Animal Agriculture Alliance; Dr. Dale Woerner, Assistant Professor, Center for Meat Safety & Quality, Colorado State University; and Dr. Matt Ritter, Advisor, EKS, Swine Value-Added Services, Elanco Animal Health. Congratulations to everyone [full list].

September 3, 2013

Farmers and social media sounds odd. But they are no different than the rest of world. They are proud of their work and want to let you know about it.

Why Farmers and Ranchers Use Social MediaWhy Use Social Media in Ag? What about social media that farmers and ranchers like? The reach and simplicity to share. But why else share? What are some of the reasons for talking to total strangers about agriculture? This AgChat conversation asks them directly.

August 27, 2013

What are farmers doing when visitors want to take pictures?

Farm and Ranch Media SharingAre You Posting Farm/Ranch Videos? This AgChat conversation she's insight on what farmers do and believe about pictures. Is there risk to posting images? And what should I to insure visitors are respectful?

July 23, 2013

How do farmers and ranchers look at pop culture? What influences what?

Ag and Pop CulturePop Culture On Agriculture What does the world say about agriculture through culture, media, and parody? This AgChat conversation looks at how pop culture influences farmers and ranchers and vice versa.

May 22, 2013

What is Google Analytics and why would I need to use it?

How to use Google AnalyticsHow to use Google Analytics Intro to Google Analytics by Blerina Sanocki, Sr. Account Manager, Google, from the 2013 BlogPaws Conference. Google Analytics provides valuable information about what people are doing as they visit your web sites. Remember that Google Analytics is a tool with many features. Blerina shares some of the high-level approaches to using the tool to build your site's audience and achieve your goals.


Direct link to MP3 audio file, right click and download file
Audio: How to use Google Analytics.

May 6, 2013

Foot and mouth disease just occurred on your operation... What are you going to say?

Crisis Communications Update: Messages and Channels - Ms. Stacey Stevens, VP, Media & Industry Affairs, DMI/National Dairy Council, from the 2013 NIAA Merging Values and Technology conference, April 15-17, 2013, Louisville, KY, USA.

Ms. Stacey Stevens provides a communications plan perspective that can be utilized in the event of a foot and mouth disease (FMD) outbreak. Some of the tools include messages tracks, feedback from consumer focus panel testing, and advice on how to develop and handle messages over the timeline of an outbreak.

April 23, 2013

What medium do you need to use for your agriculture marketing campaign? Is radio better than print? Is digital the future! What should you do?

media mix Angie Skochdopole from AdFarm leads a panel discussion on media mix for marketing professionals. The panelists include Becki Rhodes with the National Association of Farm Broadcasters; Lisa Schneider with Penton Media; and Holly Martin with the High Plains Journal. From the National Agri-Marketing Association Annual Conference, April 17 - 19, 2013, Kansas City, MO, USA.

Direct link to MP3 audio file, right click and download file
Audio: Media Mix in Agriculture Marketing and PR.

April 12, 2013

Using the power of media and a bit of sex appeal, the Farm Kings with The King Family of Freedom Farms share their views and join the #AgChat conversation on Transparency in Agriculture.

Agriculture TransparencyFarm King Transparency Special guests Farm Kings (@FarmKings) join the #AgChat conversation about transparency in agriculture and how they approach their show on GAC. How should farmers and ranchers approach telling their story? How can one handle the trolls? And what actually is involved in making a TV show?

April 4, 2013

Yes, farmers and ranchers are using social media full force to share their experiences. What does the future look like and what are approaches agriculture needs to think about when sharing?

Ag Advancing Social Media #AgChat is four years old. When the Twitter conversations started there were many people that did not believe farmers or ranchers would use (or want to use) social media. Four years later farmers and ranchers are using Facebook, Twitter, Google+, LinkedIn, and many other methods to share their story about agriculture. This #AgChat brings in some of the experiences farmers and ranchers are having, what tools they prefer, and where the future might be.

February 25, 2013

How you prepared to learn about how consumers feel about animal agriculture and meat sales?

Messages that Resonate With Consumers - Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, from the 2013 Minnesota Pork Congress, January 16-17, Minneapolis, MN, USA.

February 20, 2013

How can farmers and ranchers expand their ring of connectedness to people not in agriculture?

Ray Prock and Jeff Fowle, both California farmers and ranchers, provide a perspective on the evolution of digital and social media in agriculture and the need to connect with people not familiar with farming and how food is raised.

"I think we've reached the time where the ability to create an app for some online feature that is useful to people outside of agriculture is going to be the next focus" says Jeff Fowle

Direct link to MP3 audio file, right click and download file

December 7, 2012

Today in Agriculture was a feature advertisement in USA Today. What did it include and what are some of the metrics? Also, how are consumers approaching antibiotic resistance?

Agri-Marketing Posts To Help You


Agriculture In America

December 3, 2012

How can webinars be incorporated in the eXtension communities of practice and what is their value?

Lynette Spicer moderates a panel discussion on how webinars enhance eXtension communities of practice. On the panel are Debra Heleba, eOrganic: The Organic Agriculture Community of Practice for extension; Sarah Baughman, Military Families; Donna Amaral-Phillips, DAIReXNET. From the 2012 National eXtension Conference, Oklahoma City, OK, USA, October 2, 2012.

October 12, 2012

What has eXtension been doing and what does the National FFA have for public relations people to use?


Spread the word! *|SHARE:Twitter,Facebook,LinkedIn|*

Agri-Marketing Posts To Help You


What Are You Doing To Tell Your Ag Story

October 9, 2012

Are there farmers and ranchers using social media? And where are they?

Are farmers and ranchers using social media? If they are how do I find them? This presentation shares some updates on how social media and digital media is being used by people in agriculture. The presentations offers several approaches to discover, learn, and successfully engage people interested and working in agriculture.

From the 2012 eXtension National Conference, Oct 2, 2012, Oklahoma City, OK, USA.

October 3, 2012

Are you looking for a refresher in organizing and telling your agriculture story?

The National FFA Convention is October 24 - 27 with 50,000+ young people coming to Indianapolis to discover, learn, and share their enthusiasm for agriculture and leadership.

One of the competitive events is Telling Your Story for State FFA Officers. This competition will judge the Officer's approach and ability to share their story.

September 28, 2012

What are some of the upcoming ag focused events? Use hashtags to learn more.


Spread the word! *|SHARE:Twitter,Facebook,LinkedIn|*

Agri-Marketing Posts To Help You


Are You Food Safety Ready?

September 27, 2012

Where do you start looking for agriculture on Twitter?

August 30, 2012

What are the Peterson Brothers like in person? (Thumbnail credit ZimmComm – New Media, LLC).

Live at ACFC12, singing "I'm Farming and I Grow It" - Peterson Brothers, 2012 AgChat Foundation Conference Agvocacy 2.0, Kansas City, MO, USA. Two of the brothers surprised attendees at the Agvocacy 2.0 conference and shared their experiences in creating their video. Their main goal in creating the video? Really to help their city friends understand what they do. Having the video go beyond a few thousand was not on their minds.

August 30, 2012

What are some ways to share agriculture with a broader audience? Pictures can help. Also, how are metrics and measures important in marketing, advertising, and public relations?

Agri-Marketing Posts To Help You


Grass For My Cows