Content about media

Angie Skochdopole from AdFarm leads a panel discussion on media mix for marketing professionals. The panelists include Becki Rhodes with the National Association of Farm Broadcasters; Lisa Schneider with Penton Media; and Holly Martin with the High Plains Journal. From the National Agri-Marketing Association Annual Conference, April 17 - 19, 2013, Kansas City, MO, USA.

Direct link to MP3 audio file, right click and download file
Audio: Media Mix in Agriculture Marketing and PR.

Ag Advancing Social Media #AgChat is four years old. When the Twitter conversations started there were many people that did not believe farmers or ranchers would use (or want to use) social media. Four years later farmers and ranchers are using Facebook, Twitter, Google+, LinkedIn, and many other methods to share their story about agriculture. This #AgChat brings in some of the experiences farmers and ranchers are having, what tools they prefer, and where the future might be.

Ray Prock and Jeff Fowle, both California farmers and ranchers, provide a perspective on the evolution of digital and social media in agriculture and the need to connect with people not familiar with farming and how food is raised.

"I think we've reached the time where the ability to create an app for some online feature that is useful to people outside of agriculture is going to be the next focus" says Jeff Fowle

Direct link to MP3 audio file, right click and download file

Lynette Spicer moderates a panel discussion on how webinars enhance eXtension communities of practice. On the panel are Debra Heleba, eOrganic: The Organic Agriculture Community of Practice for extension; Sarah Baughman, Military Families; Donna Amaral-Phillips, DAIReXNET. From the 2012 National eXtension Conference, Oklahoma City, OK, USA, October 2, 2012.

Are farmers and ranchers using social media? If they are how do I find them? This presentation shares some updates on how social media and digital media is being used by people in agriculture. The presentations offers several approaches to discover, learn, and successfully engage people interested and working in agriculture.

From the 2012 eXtension National Conference, Oct 2, 2012, Oklahoma City, OK, USA.

Agri-Marketing Posts To Help You

Live at ACFC12, singing "I'm Farming and I Grow It" - Peterson Brothers, 2012 AgChat Foundation Conference Agvocacy 2.0, Kansas City, MO, USA. Two of the brothers surprised attendees at the Agvocacy 2.0 conference and shared their experiences in creating their video. Their main goal in creating the video? Really to help their city friends understand what they do. Having the video go beyond a few thousand was not on their minds.

At John Deere, We Do Magic With Words - Barry Nelson, 2012 Ag Media Summit, Albuquerque, NM, USA, August 6, 2012.

In Q2 2012 Truffle Media ran a survey focused on people in agriculture media, marketing, public relations, advertising, or communications. The aim was to get a better sense of what people thought about traditional (radio, print, TV) versus digital (web, social, mobile) marketing and PR.

While the analysis and understanding of the data is a work in progress, the aggregated data and aggregated report (both de-identified) are available for use.

PDF (de- identified ): http://agtoday.us/2012-ag-media-survey-pdf

Agri-Marketing Posts To Help You

The 2012 World Pork Expo brought nearly 20,000 pork producers and industry leaders from 38 countries to Des Moines, Iowa, for the world's largest pork-specific trade show. For the producer, some of the highlights included the trade show floor with about 500 exhibitors, the Pork Academy, and the updates on the industry by the National Pork Producers Council.

Hay Making Stories Making hay, summer time, and people = How stories get made. What happens on your farm or ranch when you rake, bale, or feed hay? This recent HayTalk shares some of these stories.