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Content about media

July 20, 2017

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah makes a point with recent events that sometimes it is best to just not say anything on social media in order to keep an issue from amplifying.

July 5, 2016

What are the approaches to better consumer awareness and engagement on the topics of food and agriculture?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

July 5, 2016

How does getting your story heard and working with the media to extend its reach actually work?

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

May 20, 2016

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

NOTE: This presentation is available upon request by sending an email to

Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms.

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

August 20, 2015

Victim, Villain, Vindicator: Negative Media Impacting Food and Agriculture

Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, provides thoughts on media coverage and conversations and how reporting can be skewed against agriculture.

Janet suggests that reporting by main stream media has been constrained by funding cutbacks over the last 20 years and experienced reporters with a deep understanding of agriculture are no longer around.

May 23, 2015

What happens when you get thrust into the media light based on undercover videos?

Editor's Note: This presentation has been removed at the request of the presenter.

Dr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, shoes what happens when you get thrust into the media light based on undercover videos.

Dr. Wojcinski's timeline is a great case study in how media can work against you and what preparations people in agriculture need to accomplish. Key take away: Obtain training before a real media event occurs. Even if it is for a little bit, that preparation can save you and your livelihood.

May 22, 2015

Why is food so important now?

Back to the Future of FoodBack to the Future of Food Dennis Dimick, Executive Editor, National Geographic Magazine, shares a media person's view of food and agriculture. Why is food now important?

Mr. Dimick shares what has happened over the last few years on how food came to the forefront of media. Mr. Dimick challenges the audience with the idea that consumers need to know more about the issues and what is being done to continue the education and informing of the greater public about food ecosystems.

May 22, 2015

Will consumers accept new agriculture technologies?

John Graettinger, Director Food Chain Affairs, Merck Animal Health, aims to address the question of "Will consumers accept new agriculture technologies?" Mr. Graettinger states that consumers do not understand what agricultural technologies exist today and how they work.

Mr. Graettinger offers several examples on how the names of many technologies are not well formed and scare consumers. Mr. Graettinger suggests several changes and challenges people to frame the customer's needs into the messages companies share.

January 8, 2015

What does farming look like? This view shares several farmer's views on what they are doing and how they think of agriculture.

Corinne Rowe, Justin Rowe, Sara Ross, Kevin Ross, and Kristin Porter share their views on agriculture and food. Each of them offer a view on what they are doing and how they think of agriculture.

Sara and Kristin both approach telling their stories through digital media. The whole group aims to share their family and cultural experiences with others outside of agriculture, encouraging others in farming to approach sharing their farms in a similar fashion.

November 14, 2014

Where do you start looking for agriculture on Twitter?

This is a quick list of agriculture related hashtags. It is not comprehensive because hashtags can come and go.

September 7, 2014

Over 140 farmers, ranchers, and agriculture communication people gained insight and inspiration from the keynotes and their peers while in Austin, TX for the Cultivate & Connect conference.

The AgChat Foundation's 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22, with over 140 farmers, ranchers, and ag communications professionals attending from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers while connecting them to agriculture's story.

July 11, 2014

What is involved in Olympic training and raising cattle? How does one get involved in ranching as a skeleton racer?

Katie Uhlaender - Focused ListeningBalancing Life Katie Uhlaender shares how she balances her life as a cattle rancher and as an athlete in training for her third Winter Olympics and her first Summer Olympics.

July 10, 2014

How should farmers and consumers view their relationship to animals that produce food or become the food after they die?

Dr. Jen Walker - Relationships of Animals, Farmers, Consumers, and ActivistsStewards Of The Farm? Dr. Jen Walker with Dean Foods, shares her thoughts on dairy stewardship. From the 2014 Agriculture Public Relations Council annual meeting, June 24 - 27, 2014, Madison, WI, USA.

May 21, 2014

What are some tools to help keep abreast of the agriculture data and media?

Mapping AgSorting Through Agriculture Data Agriculture is all about data. Much of the activity to plan the season for crops and livestock requires some amount of data. These tools are a small set of open source or free tools to help scan and organize around agriculture.

February 13, 2014

Hyperbole occurs all around, from those in agriculture, activists, and consumer groups.

Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

October 1, 2013

Young people bring new ideas and approaches to agriculture. 40 agriculture professionals under 40 have been selected as finalists for the 40 Under 40 in Agriculture Awards.

Swine 40 Under 40Ag's 40 Under 40 Vance Publishing Corporation announced in September their inaugural 40 Under 40 in Agriculture Awards Finalists. In the pork industry there are several finalists: Jean Paul Cano, DVM, Senior Associate Director of Swine Professional Services, Boehringer Ingelheim Vetmedica, Inc.; Chris Chinn, Farmer, Chinn Hog Farm; Joel DeRouchey, Extension Specialist, Kansas State University; Emily Meredith, Director of Communications, Animal Agriculture Alliance; Dr. Dale Woerner, Assistant Professor, Center for Meat Safety & Quality, Colorado State University; and Dr. Matt Ritter, Advisor, EKS, Swine Value-Added Services, Elanco Animal Health. Congratulations to everyone [full list].

September 3, 2013

Farmers and social media sounds odd. But they are no different than the rest of world. They are proud of their work and want to let you know about it.

Why Farmers and Ranchers Use Social MediaWhy Use Social Media in Ag? What about social media that farmers and ranchers like? The reach and simplicity to share. But why else share? What are some of the reasons for talking to total strangers about agriculture? This AgChat conversation asks them directly.

August 27, 2013

What are farmers doing when visitors want to take pictures?

Farm and Ranch Media SharingAre You Posting Farm/Ranch Videos? This AgChat conversation she's insight on what farmers do and believe about pictures. Is there risk to posting images? And what should I to insure visitors are respectful?

July 23, 2013

How do farmers and ranchers look at pop culture? What influences what?

Ag and Pop CulturePop Culture On Agriculture What does the world say about agriculture through culture, media, and parody? This AgChat conversation looks at how pop culture influences farmers and ranchers and vice versa.

May 22, 2013

What is Google Analytics and why would I need to use it?

How to use Google AnalyticsHow to use Google Analytics Intro to Google Analytics by Blerina Sanocki, Sr. Account Manager, Google, from the 2013 BlogPaws Conference. Google Analytics provides valuable information about what people are doing as they visit your web sites. Remember that Google Analytics is a tool with many features. Blerina shares some of the high-level approaches to using the tool to build your site's audience and achieve your goals.

Direct link to MP3 audio file, right click and download file
Audio: How to use Google Analytics.

May 6, 2013

Foot and mouth disease just occurred on your operation... What are you going to say?

Crisis Communications Update: Messages and Channels - Ms. Stacey Stevens, VP, Media & Industry Affairs, DMI/National Dairy Council, from the 2013 NIAA Merging Values and Technology conference, April 15-17, 2013, Louisville, KY, USA.

Ms. Stacey Stevens provides a communications plan perspective that can be utilized in the event of a foot and mouth disease (FMD) outbreak. Some of the tools include messages tracks, feedback from consumer focus panel testing, and advice on how to develop and handle messages over the timeline of an outbreak.

April 23, 2013

What medium do you need to use for your agriculture marketing campaign? Is radio better than print? Is digital the future! What should you do?

media mix Angie Skochdopole from AdFarm leads a panel discussion on media mix for marketing professionals. The panelists include Becki Rhodes with the National Association of Farm Broadcasters; Lisa Schneider with Penton Media; and Holly Martin with the High Plains Journal. From the National Agri-Marketing Association Annual Conference, April 17 - 19, 2013, Kansas City, MO, USA.

Direct link to MP3 audio file, right click and download file
Audio: Media Mix in Agriculture Marketing and PR.

April 11, 2013

Using the power of media and a bit of sex appeal, the Farm Kings with The King Family of Freedom Farms share their views and join the #AgChat conversation on Transparency in Agriculture.

Agriculture TransparencyFarm King Transparency Special guests Farm Kings (@FarmKings) join the #AgChat conversation about transparency in agriculture and how they approach their show on GAC. How should farmers and ranchers approach telling their story? How can one handle the trolls? And what actually is involved in making a TV show?

April 4, 2013

Yes, farmers and ranchers are using social media full force to share their experiences. What does the future look like and what are approaches agriculture needs to think about when sharing?

Ag Advancing Social Media #AgChat is four years old. When the Twitter conversations started there were many people that did not believe farmers or ranchers would use (or want to use) social media. Four years later farmers and ranchers are using Facebook, Twitter, Google+, LinkedIn, and many other methods to share their story about agriculture. This #AgChat brings in some of the experiences farmers and ranchers are having, what tools they prefer, and where the future might be.