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Content about social media

April 3, 2018

Genetically modified organism (GMO) conversations are always roiling around the internet. Managing public relations for any company involved in GMOs requires being calm, firm, organized, and well connected to the conversations.

Genetically modified organism (GMO) conversations are always roiling around the internet. Managing public relations for any company involved in GMOs requires being calm, firm, organized, and well connected to the conversations.


February 27, 2018

How is your farm operation moment being defined? By others outside of agriculture? Or by you?

Mr. Josh Flint, Associate Director of Communications, Talent Acquisition, and Retention, The Maschhoffs, shares thoughts on what the public perceives about agriculture. Josh states that agriculture is at a defining moment and right now that moment is being defined by others outside of agriculture. With that opening, Josh shares how social media tools are easy to use and provides details on the resources any operation can pick up and use right away.

November 28, 2017

What does it take to bring in influencers to help share the word about food and farming?

What does it take to bring in influencers to help share the word about food and farming? This panel conversation highlights how the Kansas Farm Bureau and Kansas Soybean brought together a team to create #FarmFoodTour [video][audio].

July 20, 2017

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah makes a point with recent events that sometimes it is best to just not say anything on social media in order to keep an issue from amplifying.

July 20, 2017

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.

Leah makes a point with recent events that sometimes it is best to just not say anything on social media in order to keep an issue from amplifying.

July 5, 2016

What are the approaches to better consumer awareness and engagement on the topics of food and agriculture?

This Animal Agriculture Alliance Stakeholders Summit event brought together a great mix of people to help connect, educate, and protect agriculture, farming, and food.

July 5, 2016

How does getting your story heard and working with the media to extend its reach actually work?

Getting our Story Heard: Working with Media - Jay Byrne, CEO, V-Fluence.

July 5, 2016

How can companies connect, engage, and encouraging people to reach out around food and agriculture?

Reaching Out: Enlisting Allies - Mia Roberts, Vice President Strategic Operations, American Egg Board; Lou Nave, Executive Director, Farm Animal Care Coalition of Tennessee; Jeff Kayser, Director of Production, Suidae Health and Production Swine Veterinary Clinic

July 5, 2016

What are the key message for food producers when they are connecting with consumers?

Communicating About Food Myths with Consumers in the Social Media Age - Yvette D'Entremont, "The Sci Babe".

Yvette D'Entremont, "The Sci Babe", aims to help people really understand food and what information sources are more helpful than others. Ms. D'Entremont uses current issues like antibiotics in agriculture and food labeling to highlight how information is created and shared out. Key message for food producers: Know the facts, be connected and social, and don't afraid to be funny.

May 20, 2016

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

NOTE: This presentation is available upon request by sending an email to info@AnimalAgAlliance.org

Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms.

Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media.

February 11, 2016

What can the Chief Technology Officer of Monsanto Company share with people about the future of food and agriculture?

Dr. Robert Fraley, Chief Technology Officer at Monsanto - Genetic Science, Food, and PeopleGenetic Science, Food, and People Dr. Robert Fraley, Chief Technology Officer at Monsanto, shares stories of genetic science and its relation to food and consumers. Dr. Fraley points out steps we need to take as an industry, specifically starting with being truly engaged on social media, as that is how the public is getting their information

August 20, 2015

Victim, Villain, Vindicator: Negative Media Impacting Food and Agriculture

Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, provides thoughts on media coverage and conversations and how reporting can be skewed against agriculture.

Janet suggests that reporting by main stream media has been constrained by funding cutbacks over the last 20 years and experienced reporters with a deep understanding of agriculture are no longer around.

May 22, 2015

How do you get to know you customer a little bit better?

David Wescott, Wescott Strategic Communications LLC, talks about getting to know you customer a little bit better. Through a project called "Radical Transparency", one dozen on line moms, who were not in agriculture, were invited to visit farms and participate in the nitty gritty of pork production.

Mr. Wescott shares how the project developed and what happened over the course of the Farm to Pork visits.

May 22, 2015

How do you get to know you customer a little bit better?

David Wescott, Wescott Strategic Communications LLC, talks about getting to know you customer a little bit better. Through a project called "Radical Transparency", one dozen on line moms, who were not in agriculture, were invited to visit farms and participate in the nitty gritty of pork production.

Mr. Wescott shares how the project developed and what happened over the course of the Farm to Pork visits.

May 22, 2015

Why is food so important now?

Back to the Future of FoodBack to the Future of Food Dennis Dimick, Executive Editor, National Geographic Magazine, shares a media person's view of food and agriculture. Why is food now important?

Mr. Dimick shares what has happened over the last few years on how food came to the forefront of media. Mr. Dimick challenges the audience with the idea that consumers need to know more about the issues and what is being done to continue the education and informing of the greater public about food ecosystems.

May 22, 2015

What do non-farms moms think and share after their farm tours?

The Voyage to Radical Transparency - A Journey into the BlogosphereNon Farm Moms Visit Farms To Learn David Wescott, Wescott Strategic Communications LLC; Ilina Ewen, blogger, Dirt & Noise; and Lisa Frame, blogger, A Daily Pinch, offer thoughts on how to tell a story and connect with consumers about food, agriculture, and perceptions. As consumers, not farmers, Lisa Frame and Ilina Ewen share their experiences in learning about the food systems connections to farms. Ms. Ewen and Ms. Frame address questions from the audience of farmers and ranchers.

November 14, 2014

Where do you start looking for agriculture on Twitter?

This is a quick list of agriculture related hashtags. It is not comprehensive because hashtags can come and go.

September 7, 2014

Over 140 farmers, ranchers, and agriculture communication people gained insight and inspiration from the keynotes and their peers while in Austin, TX for the Cultivate & Connect conference.

The AgChat Foundation's 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22, with over 140 farmers, ranchers, and ag communications professionals attending from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers while connecting them to agriculture's story.

September 7, 2014

Over 140 farmers, ranchers, and agriculture communication people gained insight and inspiration from the keynotes and their peers while in Austin, TX for the Cultivate & Connect conference.

The AgChat Foundation's 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22, with over 140 farmers, ranchers, and ag communications professionals attending from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers while connecting them to agriculture's story.

August 14, 2014

What are uses of social and digital media in agriculture? What are some trends? Are there issues? These information points can help.

Yes, farmers are using social media. How and why will vary. Look at national surveys for some direction: via Pew Research Center, 2014 info: 12 trends shaping digital news.

July 11, 2014

What is involved in Olympic training and raising cattle? How does one get involved in ranching as a skeleton racer?

Katie Uhlaender - Focused ListeningBalancing Life Katie Uhlaender shares how she balances her life as a cattle rancher and as an athlete in training for her third Winter Olympics and her first Summer Olympics.

July 10, 2014

From the 2014 National eXtension Conference in Sacramento, California, Amy Hays is a Texas AgriLife Extension Service emerging technologies specialist, who uses Instagram to spark conversations and inform farmers and ranchers.

Amy Hays - Instagram For InstaProgrammingInstagram Story Telling Amy Hays points out that Instagram is more than just a social picture sharing tool. From the 2014 National eXtension Conference March 24 - 28, 2014, Sacramento, California, USA.

July 10, 2014

How should farmers and consumers view their relationship to animals that produce food or become the food after they die?

Dr. Jen Walker - Relationships of Animals, Farmers, Consumers, and ActivistsStewards Of The Farm? Dr. Jen Walker with Dean Foods, shares her thoughts on dairy stewardship. From the 2014 Agriculture Public Relations Council annual meeting, June 24 - 27, 2014, Madison, WI, USA.

May 28, 2014

Are you crisis ready? What can you do when an animal disease breaks out?

Social Media Crisis Response Training - Ms. Malissa Fritz, Vice President of Weber Shandwick Farm & Food Advocacy Team, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA. Ms. Malissa Fritz, Vice President of Weber Shandwick Farm & Food Advocacy Team, provides information on how to use social media to your advantage when it comes to handling a crisis. She shares a case study around the detection of equine herpesvirus (EHV) in 2011 and what actions various groups took.