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Kim Essex - Being Transparent with the Consumer: The Language of Trust

Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum, shares the stories that science does not always resonate well for consumers with respect to food and agriculture. Using the lead around the idea of "if only everyone recognized farmers' need to feed the world", Ms. Essex looks at what Food 2020 looks like and the messages that consumers hear.

Her take aways: 1) Be a listener, 2) Acknowledge concerns, and 3) Take actions that demonstrate authenticity and accountability.

Being Transparent with the Consumer: The Language of Trust - Kim Essex, Senior Vice President, Director, North American Food Practice, Ketchum, from the 2014 Global Roundtable for Sustainable Beef (GRSB), November 2 -5, 2014, São Paulo, Brazil.

More presentations at http://trufflemedia.com/agmedia/conference/2014-global-roundtable-sustai...

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