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Daniel Meyer - Successful Sustainability Communications

Daniel Meyer explains what Roundtable for Responsible Soy is about and how it is being developed. This new sustainable soy initiative has developed governance, a sustainable definition, and a process to certify soy operation as sustainable. Key take aways: 1) Successful sustainability communication is tailored to different circumstances and contexts, 2) Attention to the myths of sustainability! and 3) Make the complex look simple and work on accessibility.

Successful Sustainability Communications - Daniel Meyer, Roundtable for Responsible Soy, from the 2014 Global Roundtable for Sustainable Beef (GRSB), November 2 -5, 2014, São Paulo, Brazil.

More presentations at http://trufflemedia.com/agmedia/conference/2014-global-roundtable-sustai...

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