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Francesca DeBiase - We’re Only as Good as They Think We Are

Francesca DeBiase, Vice President for Strategic Sourcing & Sustainability, Worldwide Supply Chain, McDonald’s, shares a video of people from different backgrounds and ages showing off their football (soccer) ball handling skills in surprising settings. The video is "about sharing our story in an authentic way that's fun". For beef sustainability,

Ms. DeBiase utilizes the idea of soccer and participating in an activity that has a unifying set of principles, that also come with flexibility to accommodate the geographic diversity that exists across businesses. She closes with the challenge to communicate a vision, and the principles that define it, for sustainable beef across the planet.

We’re Only as Good as They Think We Are - Francesca DeBiase, Vice President for Strategic Sourcing & Sustainability, Worldwide Supply Chain, McDonald’s, from the 2014 Global Roundtable for Sustainable Beef (GRSB), November 2 -5, 2014, São Paulo, Brazil.

More presentations at http://trufflemedia.com/agmedia/conference/2014-global-roundtable-sustai...

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