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Karl Williams - How Do You Measure Sustainability?

Karl Williams, Director, FAI Farms with Benchmark Holdings, talks about farmers can measure sustainability. He suggests the "S" word is over used and, from a farmer perspective, the word is lost in the conversations.

Mr. Williams uses the model of the three Es (Economics, Ethics, and Environment) throughout the presentation, highlighting how real farmers are accomplishing sustainability. He suggests there only needs to be a set of simple measures in order for there to be a meaningful conversation.

How Do You Measure Sustainability? - Karl Williams, Director, FAI Farms, from the 2014 Global Roundtable for Sustainable Beef (GRSB), November 2 -5, 2014, São Paulo, Brazil.

More presentations at http://trufflemedia.com/agmedia/conference/2014-global-roundtable-sustai...

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