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David Fikes and Steve Potts - Supply Channel Insights: How Can Animal Agriculture Provide Solutions to Retail Challenges?

Supply Channel Insights: How Can Animal Agriculture Provide Solutions to Retail Challenges? - David Fikes, Vice President, Communications and Consumer/Community Affairs, Food Marketing Institute; Steve Potts, Campus General Manager, Levy Restaurant Group/Georgia World Congress Center.

David Fikes, Vice President, Communications and Consumer/Community Affairs, Food Marketing Institute; Steve Potts, Campus General Manager, Levy Restaurant Group/Georgia World Congress Center, bring a consumer perspective on the food side of the agriculture equation, sharing back to agriculture the behaviors and beliefs they are hearing and seeing. Key message: Bring chefs into your conversations, be involved in the menus being created, and understand the shifting consumer food value equation.

From the 2016 Animal Agriculture Alliance Stakeholders Summit, Securing Animal Agriculture's Future: Action Please, May 5 - 6, 2016, Arlington, VA, USA.

More presentations at http://trufflemedia.com/agmedia/conference/2016-securing-ag-future-actio...