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What is Your FMD Crisis Communications Plan?

Crisis Communications Update: Messages and Channels - Ms. Stacey Stevens, VP, Media & Industry Affairs, DMI/National Dairy Council, from the 2013 NIAA Merging Values and Technology conference, April 15-17, 2013, Louisville, KY, USA.

Ms. Stacey Stevens provides a communications plan perspective that can be utilized in the event of a foot and mouth disease (FMD) outbreak. Some of the tools include messages tracks, feedback from consumer focus panel testing, and advice on how to develop and handle messages over the timeline of an outbreak.

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