Share |

Dr. Richard Raymond - Food Safety & Antibiotics: Perceptions vs. Reality

Food Safety & Antibiotics: Perceptions vs. Reality - Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, from the 2014 Iowa Pork Congress, January 22-23, Des Moines, IA, USA.

Dr. Richard Raymond, Former Undersecretary for Food Safety, U.S. Department of Agriculture, offers his thoughts on food, antibiotics, and consumer perceptions. He provides informational data points for pork producers to understand and how to use the information in consumer conversations. Dr. Raymond does state that while, in last decade, foodbourne illnesses are down 29%, foodbourne illness media hits are up more than 150%. Media drives perception and pork producers need to understand how media works.

More presentations at http://www.swinecast.com/2014-iowa-pork-congress

Google Videos Like This

Loading...
Loading...