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Ms. Janet Riley - How Ongoing Negative Media Coverage Is Impacting Animal Agriculture and What We Can Do About It

Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, provides thoughts on media coverage and conversations and how reporting can be skewed against agriculture.

Janet suggests that reporting by main stream media has been constrained by funding cutbacks over the last 20 years and experienced reporters with a deep understanding of agriculture are no longer around.

Ms. Riley offers several approaches to helping address the story gap: be active in the conversations through proactive engagement; don’t just tell – show through the use of visuals, videos, like glass walls; and communicate directly using multiple vehicles from Twitter to the Jon Stewart show.

How Ongoing Negative Media Coverage Is Impacting Animal Agriculture and What We Can Do About It - Ms. Janet Riley, Senior Vice President of Public Affairs and Member Services at North American Meat Institute, from the 2015 NIAA Annual Conference titled 'Water and the Future of Animal Agriculture', March 23 - 26, 2015, Indianapolis, IN, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015_niaa_water_future_an...

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