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David Wescott - The Voyage to Radical Transparency - A Journey into the Blogosphere

David Wescott, Wescott Strategic Communications LLC, talks about getting to know you customer a little bit better. Through a project called "Radical Transparency", one dozen on line moms, who were not in agriculture, were invited to visit farms and participate in the nitty gritty of pork production.

Mr. Wescott shares how the project developed and what happened over the course of the Farm to Pork visits.

The Voyage to Radical Transparency - A Journey into the Blogosphere - David Wescott, Wescott Strategic Communications LLC, from the 2015 Animal Agriculture Alliance Stakeholders Summit, The Journey to Extraordinary, May 6 - 7, 2015, Kansas City, MO, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015-the-journey-to-extra...

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