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Dr. Helen Wojcinski - A New Path Forward - Case Study: Proactively Managing an Undercover Video

Editor's Note: This presentation has been removed at the request of the presenter.

Dr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, shoes what happens when you get thrust into the media light based on undercover videos.

Dr. Wojcinski's timeline is a great case study in how media can work against you and what preparations people in agriculture need to accomplish. Key take away: Obtain training before a real media event occurs. Even if it is for a little bit, that preparation can save you and your livelihood.

A New Path Forward - Case Study: Proactively Managing an Undercover Video - Dr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, from the 2015 Animal Agriculture Alliance Stakeholders Summit, The Journey to Extraordinary, May 6 - 7, 2015, Kansas City, MO, USA.

More presentations at http://www.trufflemedia.com/agmedia/conference/2015-the-journey-to-extra...

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