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Jarrod Sutton - Messages that Resonate With Consumers

Messages that Resonate With Consumers - Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, from the 2013 Minnesota Pork Congress, January 16-17, Minneapolis, MN, USA.

Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, provides insight on the business side of selling meat. Some of the factors that play into meat pricing is how consumers perceive products and how they feel about animal welfare plus agriculture sustainability efforts. Jarrod also shares some of the conversations he is involved with in and around the food retail companies, trying to understand their efforts to bring reliable and usable information to consumers.

More presentations at http://www.swinecast.com/2013-minnesota-pork-congress

This presentation was retracted at the request of the presenter and is no longer available. For more information, contact the National Pork Board.

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