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Dr. John Stika - Seeking Credibility With Consumers in a Confusing Marketplace

Seeking Credibility With Consumers in a Confusing Marketplace - Dr. John Stika, President, Certified Angus Beef LLC, from the 2013 NIAA Symposium Bridging the Gap Between Animal Health and Human Health, November 12-14, 2013, Kansas City, MO, USA.

Dr. John Stika, President, Certified Angus Beef LLC, aims to seek credibility with consumers in a confusing marketplace. Dr. Stika highlights the history of Certified Angus Beef LLC, whose goal was to establish a brand of beef. Dr. Stika points out that credibility with consumers is established by communicating both technically and emotionally relevant information.

More presentations at http://www.trufflemedia.com/agmedia/conference/2013-niaa-antibiotics-bri...

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