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Malissa Fritz - Social Media Crisis Response Training

Social Media Crisis Response Training - Ms. Malissa Fritz, Vice President of Weber Shandwick Farm & Food Advocacy Team, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA. Ms. Malissa Fritz, Vice President of Weber Shandwick Farm & Food Advocacy Team, provides information on how to use social media to your advantage when it comes to handling a crisis. She shares a case study around the detection of equine herpesvirus (EHV) in 2011 and what actions various groups took. Process steps she recommends: monitor, analyze, prepare, and act. More presentations at http://www.trufflemedia.com/agmedia/conference/2014_niaa_how_animal_agriculture_will_thrive

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