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Rudy Bozas - Marketing to Multicultural Millennials

Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.

Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, helps us understand who millennials are today and what they might become as the years progress. Mr. Bozas points out key metrics to help make products better: Millennials are about 77 million strong (US)=> 20% Hispanic, 15% African American, and 5% Asian. Take aways? Millennials as a group move fast, so think about things to save them time.

More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millenn...

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