The seed has been planted for a new method of communicating with crop producers—podcasting. Based on historic yields, this multi-media format is showing promise as a leading industry commodity.

PREPARING THE SOIL

Consumers today are bombarded with more competing messaging than at any other time in history. As a result, they are becoming more finicky about what they choose to tune in—and out. Podcasts offer solutions to a busy world, but one that still demands information.

Innovative. Efficient.Modern. Today’s pork producers, both young and old, are stepping beyond paradigms set by their swine industry predecessors as they adopt new forms of technology—not only to address industry issues such as environmental stewardship and animal health—but also to stay current on industry news. Leading the way as an established content delivery medium to this specialized industry is podcasting.

PROOF IN NUMBERS

As a marketing professional trying to reach your diverse and geographically scattered dairy target audience, you have both opportunities and challenges. The opportunities come from the limited size and clear focus. Full mail boxes, cluttered desks and long hours prevent many marketing messages from breaking through. In today’s mobile environment, podcasting offers the ideal solution to help meet your marketing objectives.

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NEWS RELEASE…OR A NEWBLOG?

With the speed of a lightning flash, digital technology zapped the world of communications and changed the options formedia spends. Suddenly corporate and agency decisionmakers are re-thinking media choices. More importantly, these same top professionals are taking another look at their strategic plans and re-working resource allocation to include digitalmedia as part of the plan.