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January 3, 2012 - 12:45pm

Campbell's New Neuromarketing

August 18, 2010 - 9:46am
The suits at Campbell's tested people's subconscious "neurological and bodily responses" to different images to guide the redesign of their label. Campbell's now knows, for example, that you feel more emotionally engaged with your soup when it looks warm and that you don't care about spoons. The neuromarketers are in your head!