20100216 foodchat consumer panel questions

Do you think that farmer story/face on packaging would be effective in creating a 'relationship' with consumers?

What information do you find useful when making food choices?

Where do you get info on food from? Do they believe it's balanced info?

How do you see food commentators, eg M. Pollan & J. Safer Froer? Do you find them credible-why/why not?

How do you balance food commentator, 'expert', or agenda info with insight from farmers?

What do you want to see from me, the farmer, to make you comfortable with purchases? e.g. milk

Which three do you care most about: freshness, food safety, price, local grown, prep time, organic, biotech, nutrition, quality?

What do you think of farmers? How do you view ag? Are those views different?

Does 'ag industry' have positive or negative connection to food in your mind? (quick follow up to Q7)

Have you been on a farm recently? Tell us a bit about your interests in small, modern ag, organic, etc.?

What ag/farm trends worries you most? And which ones give you the most hope about your food?

What do you think of HSUS? Are you concerned about animal rights in relation to food production?

Why have food issues become so polarizing? Do you see food as political?