Blogs

SwineCast Update for January 12, 2011, Locate Your McRib?

SwineCast will be joining you at the MN Pork Congress (St. Paul, Jan 18-19) and the Iowa Pork Congress (Des Moines, Jan 25-26).  In addition we'll be sharing Farmscape.ca coverage of the Banff Swine Seminar, courtesy good friend Bruce Cochrane.  Be sure to check back regularly, or better yet set up your free downloads via iTunes to carry SwineCast with you [iTunes link].

Be sure to hear the conversation with Chris Novak, CEO of the National Pork Board, as we discuss strategic communication efforts currently underway to increase consumption in the U.S.  Good stuff, and a link to the McRib Tracker website!
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Truffle Media Update for January 5, 2012, Learn How Social Media Is Being Used by HSUS.

Do you want to capture your agriculture conference presentations for those that could not attend? Truffle Media can help you build your Conference Connection today.
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Marketing and Agriculture Posts To Help You

  1. Audio: Do You Have Leadership Traits? - Ian Davis, retired Managing Director at McKinsey & Company, recently shared his top five leadership traits with Stanford's Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the 'up and comers' that are ready for advancement [audio][video].
  2. Learn How Social Media Is Being Used by HSUS - This presentation by Carie Lewis, Director of Emerging Media, The Humane Society of the United States (HSUS), offers a great view in to how HSUS is strategic in its use of social media. While you may or may not like the HSUS, they do have a plan and know where they need to go. Everyone in agriculture needs to leverage this HSUS information to help advocate (a.k.a.

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Learn How Social Media Is Being Used by HSUS

This presentation by Carie Lewis, Director of Emerging Media, The Humane Society of the United States (HSUS), offers a great view in to how HSUS is strategic in its use of social media. While you may or may not like the HSUS, they do have a plan and know where they need to go. Everyone in agriculture needs to leverage this HSUS information to help advocate (aka agvocate) their agriculture, farm, and ranch story.

Click arrow below to play.

Taking Online Dairy Advocacy to the Next Level


How can you utilize social media in agriculture? What steps should you take when general media portrays farming operations in a negative light? This webinar offers some guidance, tools, and resources to help. Webinar from Dairy Management Inc. and myDairyToolkit.com, December 14, 2011.

For full screen, click on player below. Click to share video with others.

Truffle Media's 3 Words for 2012

Truffle Media Networks Three Words For 2012
I was recently reminded of Chris Brogan's "My 3 Words for 2011" (plus 2010, 2009, and 2008) and thought how I would apply this to Truffle Media Networks.

One of the recommended approaches is to
"think long and hard about what these words will mean for you, how you can sum up an entire PERSPECTIVE into these words, and how you can use them as guideposts for your actions in the coming year."
So in this spirit I take a jab at creating the three words and share the deeper why.

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CropVillage update for December 31, 2011, What Leadership Traits Do You Need?

Got some ideas to share?
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2011 was an interesting year, with new normals surfacing. Hopefully 2012 will bring some consistency back into the equation. Leadership is anticipating, and preparing for, those black swan issues that we face. In this special episode, Ian Davis, retired McKinsey & Company director, shares his thoughts on leadership. He believes that successful leaders share five traits, independent of their rank in their organization. The five traits? Having a direction, initiative (starting things), sustaining momentum, motivate people, and leading by example.

Information To Help Your Operations

  • Audio: Do You Have Leadership Traits? - Ian Davis, retired Managing Director at McKinsey & Company, recently shared his top five leadership traits with Stanford's Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the 'up and comers' that are ready for advancement [audio][video].

Forward CropVillage to your colleagues and start the conversation!

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PoultryCast update for December 31, 2011, Leadership, What Traits Do You Need?

Like what you read here?
Share this with others: *|SHARE:Twitter,LinkedIn,Facebook|*
2011 was an interesting year, with new normals surfacing. Hopefully 2012 will bring some consistency back into the equation. Leadership is anticipating, and preparing for, those black swan issues that we face. In this special episode, Ian Davis, retired McKinsey & Company director, shares his thoughts on leadership. He believes that successful leaders share five traits, independent of their rank in their organization. The five traits? Having a direction, initiative (starting things), sustaining momentum, motivate people, and leading by example.

Information To Help Your Operations

  • Audio: Do You Have Leadership Traits? - Ian Davis, retired Managing Director at McKinsey & Company, recently shared his top five leadership traits with Stanford's Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the 'up and comers' that are ready for advancement [audio][video].

Like what you read here?
Share this with others: *|SHARE:Twitter,LinkedIn,Facebook|*

Have a great start to 2012! Happy New Year.
Ned Arthur
Your PoultryCast Host



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