Matt Hunckler ( @hunckler), one of the people behind Verge, formally the Indianapolis Hackers and Founders meetup group, touches on how media and in person events are used to bring people together to share and grow ideas.
While this conversation is not in the agriculture industry, Matt offers some community building approaches that easily can be used by those in ag.
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Josh St. Peters ( @jstpeters) explains some of the approaches Pioneer Hi-Bred uses to connect with customers, partners, and interested groups. Mobile devices are key to shortening the cycle to get information to customers and educate FFA students. Josh also talks about the ever changing hardware/tools and how to work through those changes.
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Tim Zweber ( @zweberfarms) uses social media to interact with customers on their organic milk and meat. Tim also mentions they want to educate consumers about agriculture. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA.
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Mark Gale ( @MarksKiosk), Charleston|Orwig, makes the observation that social and new media can not be a communications "check-off" item and companies need to make commitments in people, hours, and tools to successfully utilize the web.
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Charles Wildman ( @standingoaks), as an Ohio pork producer and crop farmer, offers straight forward suggestions on utilizing social media tools in agriculture and why it is important to do so. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA.
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