DairyCast's Trent Fredenburg chats with with Dino Giacomazzi, a California dairy producer. Dino accepts the responsibility of engaging in social media to educate consumers. Learn more from Dino via @dairydino on Twitter or his blog.
Jennette Fulda, Author of "Half-Assed, A Weight Loss Memoir", highlights some of the new media actions she took to promote her book. She shares her promotion actions, from appearing on the Today Show and doing real book tours, to virtual book tours and setting up Facebook pages. Plus she gives her thoughts on future "new media".