Truffle Media Networks's blog

AgVocate With X Social Media Tips

Agvovacy and Social Media I was asked to bring to the Agvocacy 2.0 Training five social media tips.

 read more »

LinkedIn Metric Snapshot of Agriculture Group

Below is the LinkedIn Agriculture Group poll result snapshot from August 22 to August 26, 2010. The group has approximately 5,066 members at snapshot time. The poll snapshot has 575 respondents.
Overall Results
Overall Results


 read more »

5 Ideas On How Media Can Influence Customer Loyalty

Coffee Loyalty

I have been asked several times on how one might "increase loyalty" through media, marketing, and communications? My questions right away were:

 read more »

Tags To Help Organize Agriculture Blogs

Janice Person posted a question about using a new hash tag, #agblog, to help people discover agriculture blogs. Below is my comment.


 read more »

Conversations Captured and Reused

Today's conversations in Twitter create streams of information flowing through and around many participants. The linkage between conversations can be made with a tag, key words, or the participants themselves.
Conversations not captured

 read more »

AgChat Foundation Launches

AgChat Foundation Twitter. Facebook. YouTube. LinkedIn. More frequently, these are services being accessed from the turnrow, tractor’s seat and barn.

 read more »

UberVU looks to take on Vocus market: UberVU costs way less and quick to setup!

UberVU vs Vocus UberVU looks to take on Vocus market: UberVU costs way less and quick to setup! #marketing #media #metrics

More tools to monitor the web are coming on line or being refined.

 read more »

Food Cannot Be Ethical. Only People Can.

Food Cannot Be Ethical Roxi Beck, Public Relations Project Manager at CMA Consulting, posed a question about a research report recently released by Context Marketing. The report, Ethical Food, attempts to address "Are ethical brand claims influencing food purchases? And if so, which claims matter most to consumers?". [Please know that neither Roxi nor CMA Consulting had any involvement in creating the report; Roxi saw the report and wanted to hear what others thought.]

This report is not really about consumers or purchasing decisions. It is about creating a divisive environment around food, its production, and the people who work in the food and agriculture industries. The way this report creates a divisive environment is by claiming food must be ethical.


 read more »

Ag briefs: What are top concerns across agriculture?

Ag briefs: What are top concerns across agriculture?

Below are highlights from a survey asked of agri-business professionals: "Which topics are on your list of concerns for the coming year?"

Beef
Top concerns: Cost of inputs, Climate change issues / Cap & Trade Legislation, Other environmental regulations
At bottom of list: Estate taxes


 read more »
Syndicate content