This presentation by Carie Lewis, Director of Emerging Media, The Humane Society of the United States (HSUS), offers a great view in to how HSUS is strategic in its use of social media. While you may or may not like the HSUS, they do have a plan and know where they need to go. Everyone in agriculture needs to leverage this HSUS information to help advocate (aka agvocate) their agriculture, farm, and ranch story.
How can you utilize social media in agriculture? What steps should you take when general media portrays farming operations in a negative light? This webinar offers some guidance, tools, and resources to help. Webinar from Dairy Management Inc. and myDairyToolkit.com, December 14, 2011.
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Farm Job, Day Job Farming and ranching may not be a full time job for everyone in agriculture. Some times, when two jobs are needed, flexibility is needed to support the seasonal aspects of agriculture. This AgChat convo offers a glimpse of how people manage with a farm job and a day job.
There are five pillars Smithfield looks at when talking about sustainability: Protecting the environment, animal care, food safety, how we treat our employees, and the communities in which we operate.
Smithfield actively works to help consumers understand their company and improve the relationship. Yes, Smithfield is the largest pork producer in the world. Smithfield works to communicate with the outside world about what they do as a large company, sharing the Smithfield story.
Using software and people to highlight issues is not new. But using it in agriculture is picking up steam. Food+Tech Connect and Gojee brought together journalists, tech designers, food/ag policy experts, and data gurus to explore the 2012 US Farm Bill. The goal was to highlight issues and extract data to support conversations and debate.
Emily Zweber (@ezweber ) will become the AgChat Foundation's first executive director. The nonprofit AgChat Foundation (ACF) educates and equips farmers with the skills needed to effectively tell their story on Twitter, Facebook, blogs, YouTube, LinkedIn and other social media services.
Zweber, an organic dairy farmer from Elko, Minn., will focus on furthering ACF's mission of connecting farmers to diverse audiences via social media platforms. She also will provide day-to-day management oversight and fundraising support.
"Emily uses social media every day on the family farming operation, so she’s a great choice for this position," says Darin Grimm (@kansfarmer), ACF president. "What began as an all-volunteer outcropping of an agricultural social media movement is growing into a professionally managed organization. Having Emily on board is a real boost."
AgChat and FoodChat topics by date, with a ranking count related to the number of participants and their tweets. This is mainly to show how conversations rate in terms of participation and compare them to other conversations in the series.
Warren Seely shares how and why he builds working model tractors with Legos. The why is very insightful: a working Lego model tractor will not hurt you when explaining how a tractor works. Warren also uses the Lego models to explain mint and potato harvesting.