A must read

The emperor has no clothes! Can agricultural advertising change?

The recent article, "The Future of Advertising " in FastCompany, calls out the agency marketing/PR/advertising bus model for what it is. Many of the thoughts in the article have been "known" but few dared to admit it.


Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.

Like a beetle preserved in amber, the practice of advertising has sat virtually unchanged for the last half-century.

Will agencies and their clients change? Or will there need to be further collapses before clients figure out the model is not working for them and they move on?


Over the past few years, because of a combination of Internet disintermediation, recession, and corporate blindness, the assembly line has been obliterated -- economically, organizationally, and culturally.

Earlier this year, technology observer Clay Shirky argued that "complex societies collapse because, when some stress comes, those societies have become too inflexible to respond."

The impact to agriculture? Agricultural companies have been very traditional in approach to marketing/advertising thorough the model of a "30 second" ad spot or media buy in print. However, those companies that acknowledge their campaigns are not working as "planned" and start adjusting their approach to become "quickly iterative" will be better positioned.

2009 Arbitron/Edison Internet and Multimedia Study: The Podcast Consumer 2009

This presentation was given by Edison's Vice President of Strategy and Marketing, Tom Webster, and runs approximately one hour with questions.

Large organizations have policies for using social media. How will this impact your connections?

Below is info from a post to the Eli Lilly & Company Alumni group on LinkedIn.

Getting people to say Yes or No is better than a "maybe"

Seth Godin: Small is the New Big

It is way better to get a "Yes" or a "No" from a client or customer than it is to get a maybe. I personally have been on both sides of this and understand the issue of making a decision and trying to avoid risk.

In my current roll I am helping bring new ways to make information sharable and available via new/social media (SwineCast being an example). This is a "new" way to share stories; "new" in the sense that technology (sharing of content via RSS feeds, time shifted conversations via podcasts) is making it easier to produce a show and share it widely.

So when I heard (I use Audible to listen to books) this bit from Seth Godin's Small is the New Big about getting people to say yes or no, not maybe, I was all behind what he shared. It is better to get a yes or a no than a maybe. Think about those times when you suggested an idea and a "decision" maker said "maybe". Think about those times when you asked someone out and they responded with a "maybe" answer ("I'm busy this week" or "I have a lot of things to do").

From Edison Research: The Podcast Consumer 2009

From Edison Research: "This data presentation was originally delivered as a webinar in conjunction with the Association for Downloadable Media on May 21, 2009. The Podcast Consumer Revealed: 2009 is the fourth iteration of this widely-cited study of the growing audience for audio and video podcasts. Data for this research presentation is derived from the 17th Arbitron/Edison Research Internet & Multimedia Research Series, one of the longest-running and most comprehensive series of studies on consumer usage, adoption and behavior surrounding new media and technology."

Can "energy as a national security issue" position effect Cap and Trade?

Senator LugarI attended the Energy Security as National and Economic Security forum sponsored by IUPUI’s Lugar Center for Renewable Energy and the Pew Environmental Group, where Senator Lugar and others made the pitch for energy as a national security issue. What this position does is allow for a different type of bill position to be created that will aim "toward long-term energy transformation".

Food Economics and Consumer Choice

Today there are nearly 1 billion hungry people around the globe. Yet in only 50 years, our growing global population will require an estimated 100 percent more food than we produce today. Unfortunately, we will certainly not have 100 percent more high-quality land avail- able to grow twice the amount of grain or two times more livestock.The U.N. Food and Agriculture organization (FAo) reports that added farmland will help produce only 20 percent of the additional food our planet will need in 2050, and 10 percent will come from increased cropping intensity. Accordingly, the FAo concludes that 70 percent of the world’s additional food needs can be produced only with new and existing agricultural technologies.

AMC 0011 - New Media Blogger Chris Brogan - TruffleMedia.com

Chris Brogan, honest appraiser of new and social media, shares his thoughts on how businesses are seeking new approaches and solutions to their issues.
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