About media

Agriculture + Advocacy = AgVocacy

Agriculture + Advocacy = AgVocacy Outline used at Podcamp Boston 5 for Agriculture plus Advocacy equals AgVocacy. Slides also used in presentation.

Chipotle's Leason For Agriculture: Tell The Story

Steve Ells, founder of Chipotle, shares an insight that those in agriculture need to adopt: Facts are not exciting. Stories are.

I thought we were going to get customers excited by telling them there were no antibiotics in our meat or no growth hormones used to raise the animals or no RGBH in our cheese or sour cream. Well, that's not a very appetizing message.

How can agri-professionals adopt this? When thinking about sharing information with consumers, non-farmers, or the press, don't provide just facts. While they are true (they are facts, right?) what people always remember are the stories.

So now we have a marketing program that's going to start a dialogue about why better ingredients make for better-tasting and more healthful food.

Does America Know Of Twitter?

Tom Webster from Edison Research presents data on how Twitter is used in the USA and highlights several key findings.

More people know of Twitter.

Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%)

Mobile is key to Twitter use.

Nearly two-thirds of active Twitter users access social networking sites using a mobile phone

People are possibly watching, listening, and talking about your company.

51% of active Twitter users follow companies, brands or products on social networks

Full report from Edison Research includes Tom Webster's video presentation and PDF of the slides.

5 Ideas On How Media Can Influence Customer Loyalty

Coffee Loyalty

I have been asked several times on how one might "increase loyalty" through media, marketing, and communications? My questions right away were:

  • What is an indicator of being loyal?
  • Can you measure it? and
  • Is it possible to move the indicator in a specific direction?

Marketing Profs offered ideas with 10 Tips for Building Customer Loyalty. This one article highlights the key points of understanding the true purpose of marketing, never take loyalty for granted, tap into what customers want, and integrity leads to trust=> which leads to a relationship.

AMC 0055 - Josh St. Peters, Pioneer Hi-Bred, engages customers much quicker with digital catalogs

Josh St. PetersJosh St. Peters ( @jstpeters) explains some of the approaches Pioneer Hi-Bred uses to connect with customers, partners, and interested groups. Mobile devices are key to shortening the cycle to get information to customers and educate FFA students. Josh also talks about the ever changing hardware/tools and how to work through those changes.

Truffle Media Update for October 5, 2010, Social And New Media Are Not "Set-it and Forget-it" items

Marketing Posts To Help You

  1. Goats on the Roof of Your Shop? - Marketing, in its basic form, is about getting people interested in a product, idea or cause. Sometimes that can lead to some crazy attention getters.

AMC 0054 - Tim Zweber, Zweber Farms, LLC, aims to educate consumers about agriculture

Zweber Farms, LLCTim Zweber ( @zweberfarms) uses social media to interact with customers on their organic milk and meat. Tim also mentions they want to educate consumers about agriculture. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA.

AMC 0053 - Mark Gale, Charleston|Orwig, understands that Social/New Media is not a "checkoff" item

Mark Gale, Charleston|OrwigMark Gale ( @MarksKiosk), Charleston|Orwig, makes the observation that social and new media can not be a communications "check-off" item and companies need to make commitments in people, hours, and tools to successfully utilize the web.

AMC 0052 - Jeff Fowle on why ranchers and farmers need to use social media.

Ag RancherJeff Fowle ( @jefffowle), President of the Agchat Foundation, share thoughts on why ranchers and farmers use social media. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA.
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