About media

Large organizations have policies for using social media. How will this impact your connections?

Below is info from a post to the Eli Lilly & Company Alumni group on LinkedIn.

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What is the value of all this social media?

Jump on the social media bandwagon by Matt Hamm
Jump on the social media bandwagon by Matt Hamm
Here at Truffle labs we have been experimenting and participating in / around new/social media tools and methods for several years. Along the way we have sought to discover where the pay off occurs (aka the ROI). Currently we use Twitter, LinkedIn, and some Facebook. Behind the scenes (in those InterTubes) we use tools like Yahoo! Pipes, Ping.fm, Drupal, Google Analytics, DabbleDB, UberVu and more to bring some meaning to data we collect.


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Truffle Media Update for December 1, 2009, Twenty-Ten is no longer science fiction

What is happening in agriculture new/social media?
  • Super Market Guru Phil Lempert, the Super Market Guru, was the special guest on the November 17th Foodchat on Twitter. Phil provides information on food trends that producers can leverage to make their products distinctive and desired. The Foodchat session provided a lively discussion on consumer's interests, food labels, and the role of supermarkets on consumer's buying habits. Learn more about Phil's food trend predictions at Super Market Guru, follow his tweets @phillempert, and see his Lempert Report on YouTube (learn more about koodies here!).
  • Food and Farming Canada is a news, information and comment site about the farming side of food - linking together the farmers who grow food with the consumers who eat it. It is a simple site but has interesting links and stories about the food/farming/consumer relationship.
  • 2010 Faces of Farming Calendar The Ontario (Canada) Farm Animal Council has put together a calendar for 2010 to help bring a face to the food you eat. This calendar, sponsored by Ontario agribusinesses and commodity groups, represents farmers from all sectors of agriculture and regions in Ontario.


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AMC 0034 - FarmOn.com aims to bring farming back to consumers and farmers with new and social media tools.

FarmOn.comFarmOn.com talks about how they are building a community to assist farmers and consumers to buy & sell farm products, and leverage that relationship educate and explore the world of farming.


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Truffle Media update for November 5, 2009, Trends in Agriculture, Swine Forecast 2010, and Twitter lists

What is happening in agriculture new/social media?
  • Whole New (Search) World Twitter’s deal with Google possibly opens up the web to Ag’s message. The Colorado Farm Bureau's blog provides some perspective on what and how real time search might help agriculture's message.
  • Young Producers' Council is extending its blog to National Cattlemen's Beef Association members between the ages of 18 and 35.
  • U.S. Grains Council Offers several channels to learn more and stay connected wot what is happening in grain export markets: Facebook, Twitter, and a LinkedIn group.


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AMC 0033 - Swine Forecast 2010 uses new media and web to bring people and information together

Swine Forecast 2010Swine Forecast 2010 mixes new media, the internet, and in person conversations to bring the swine community together around issues and the economy. Ned Arthur, host of SwineCast.com, shares how Swine Foreast 2010 is coming together.


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For agriculture, Twitter/Google deal on search does not a conversation make

Tools are just toolsI just read Whole New (Search) World from Colorado Farm Bureau. Great post about how agriculture can use social and new media tools to move agricultural conversations, ideas, and actions.

While the Twitter/Google deal on real time search is very helpful to making information more widely available, search by itself does not a conversation make. Twitter, Google, Facebook, etc are just tools. Tools help people effect change, evoke action, make things happen; but tools by and of themselves do nothing. I have this great set of tools in my garage but they are never going to make that neat book shelf I need; only a person with talent and time will do it.

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Truffle Media Update for Oct 20, 2009, How can you follow the 82nd National FFA Convention?

What is happening in agriculture new/social media?
  • The 82nd National FFA Convention will bring 55,000+ students to Indianapolis for many agricultural related activities Oct 21 - 24. Social media and new media is core to the event: follow through Twitter (@nationalFFA), YouTube, myspace, Facebook, and podcasts/video casts/blogs.
  • Proud To Dairy represents dairymen and women sharing and exemplifying values of hard work, persistence, ingenuity, honesty and homegrown success. MP3 fileRyan Curtis and Ray Merritt provide background, vision, and direction of Proud To Dairy.
  • Illinois MarketMaker is a collaboration between the University Of Illinois Extension, the Initiative for the Development of Entrepreneurs in Agriculture, the Illinois Department of Agriculture, and C-FAR. The idea for MarketMaker was an outgrowth of previous C-FAR projects exploring market opportunities for value-added meat products.
  • Dairy Interactive is an interactive community for sharing comments, concerns, and questions about dairy production. Utilizing interactive 3D animation, DairyInteractive.com provides for customization of milking routines, turning a computer into a 24/7 bilingual training center.


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AMC 0032 - Proud To Dairy represents dairymen and women sharing and exemplifying values of hard work.

ProudToDairyProud To Dairy represents dairymen and women sharing and exemplifying values of hard work, persistence, ingenuity, honesty and homegrown success.


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