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Truffle Media's 3 Words for 2012

Truffle Media Networks Three Words For 2012
I was recently reminded of Chris Brogan's "My 3 Words for 2011" (plus 2010, 2009, and 2008) and thought how I would apply this to Truffle Media Networks.

One of the recommended approaches is to
"think long and hard about what these words will mean for you, how you can sum up an entire PERSPECTIVE into these words, and how you can use them as guideposts for your actions in the coming year."
So in this spirit I take a jab at creating the three words and share the deeper why.

Is There a Consumer / Producer Communications Gap?

food consumer producer communications
Audio link via SwineCast
Dr. Marty Strauss understands the issues consumers have in understanding food/food information. He also understand agricultures desires to help. Dr. Strauss offered how to better bridge the producer/consumer communications gap.

What Are the Top 3 Consumer Decisions in Food Purchases?

consumer trust
The Center for Food Integrity published its 2011 Consumer Trust Research (PDF link). The top three priority goals driving consumer food choices include: Safe food, affordable food for me and my family, and nutritious food. It was noted that consumers distinguish between family farmers versus commercial farmers.
There is an inverse relationship between the perception of shared values and priorities for commercial farms. Consumers fear that commercial farms will put profit ahead of principle and therefore cut corners when it comes to other priority issues. As farms continue to change in size and scale we have to overcome that bias by more effectively demonstrating our commitment to the values and priorities of consumers.
Charlie Arnot offers an introduction (audio link) to the research and its approach to organizing the data.

Antibiotics, What are the Concerns?

The use of antibiotics in animal agriculture fuels discussion based on few facts and much misinformation. Dispel many of those myths as you review these presentations from the National Institute for Animal Agriculture's 2011 Antibiotic Use In Food Animals, held October 26-27, 2011, Chicago, IL, USA.

What does the future of America hold?

What does the future of America hold? Some good perspective from a recent video series at the Wall Street Journal titled "America: A Portfolio of Ideas" featured several different perspectives and is highly recommended. To give you a feel for what it holds we share this brief audio featuring John Naisbitt (Megatrends) and Gloria Naisbitt on the influence of culture on our trading relationship with China.

Farmers, Ranchers, and Marketers Digital Expectations?

With respect to new and social media, across  beef,  dairy,  poultry, swine, and  crop farmers, 30% of the people spent at least 10% of their week reading watching, or listening to industry information. 50% of the people spent 20% or more of their week reading, watching, or listening to industry information. This is from a survey series conducted Q1 2010. In a survey conducted Q2 2011, 87% of swine producers listed email as their most valuable communications tool today, with newsletters and magazine at 39% and 25%.

Where Does Processing Begin?

Addressing Consumer Concerns with Modern Food Production

David Schmidt, President & CEO, International Food Information Council shares the issues and the concerns consumers have with the term "processed food". From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

What Are The Trends In AgChat Tweets?

AgChat Tweets

Just a quick picture to show trend of #AgChat tweets from September 2009 to December 2010. Data also available on IBM's ManyEyes.

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