For agriculture, Twitter/Google deal on search does not a conversation make

Tools are just toolsI just read Whole New (Search) World from Colorado Farm Bureau. Great post about how agriculture can use social and new media tools to move agricultural conversations, ideas, and actions.

While the Twitter/Google deal on real time search is very helpful to making information more widely available, search by itself does not a conversation make. Twitter, Google, Facebook, etc are just tools. Tools help people effect change, evoke action, make things happen; but tools by and of themselves do nothing. I have this great set of tools in my garage but they are never going to make that neat book shelf I need; only a person with talent and time will do it.
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