AgriMarketing

Truffle Media update for May 20, 2009, build those relationships before we need them

New media & social information that might be of value to you:
  • From Sandy Carter, IBM VP of SOA and WebSphere Strategy, Channels, and Marketing, 'Is social media right for every business?'... Sandy's response "I think that this question is the wrong one. The right one is -- what is your overall goal for your company and its business model? What is your compelling value proposition that truly sets you apart? Then you can decide which social media tools to add to your overall company strategy and execution." Read more from Sandy at Marketing Profs article and listen to her interview (part 1 and part 2).
  • Chris Brogan (ChrisBrogan.com) has an eBook Trust Economies: Investigation into the New ROI of the Web that starts with "If You Build It, They Won’t Come". The book reminds us that relationships come before the sale and that we need to build those relationships before we need them. This is an easy read and highly recommended to share with friends and associates.
  • PodCamp Boston New Media Social Media Conference, August 8-9, 2009, University of Massachusetts - Boston. This is a hotspot of new and social media. Register soon as tickets are limited to 350. Can't get to Boston? There are several other regional new/social media conferences: Columbus, Ohio; Tempe, Arizona; Houston, Texas.


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Marketing CDs are DEAD!


Are you still handing out CDs as part of a marketing promotion campaign? Are they working? How do you know? Are you measuring your expense and return on this physical media?

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Are you still using print media to get word out?

Hopefully you have read the recent Time cover article "How to Save Your Newspaper" By WALTER ISAACSON Thursday, Feb.

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AMC 0016 - Kim Newsom, Editor, FFA New Horizons Magazine - TruffleMedia.com

Kim Newsom, Editor of the FFA New Horizons Magazine, shares what the National FFA is doing with new media and social media to engage the 550,000 plus FFA members. Kim talks about the use of Twitter, Facebook, and FFA Nation, the FFA's online community exclusively for FFA members.

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AMC 0014 - Highlights of a recent large agricultural producer survey - TruffleMedia.com

Ned Arthur and Dr. Allen Gray chat about the highlights of a recent large agricultural producer survey. Dr. Gray is the director of Purdue University's Center for Food and Agriculture Business.

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Did you miss the 2008 New Media in ag seminar?

For those that were unable to attend, we would like to share the following presentations with you.
The keynote speaker was Chris Brogan (ChrisBrogan.com).

Click Play button below to listen Chris Brogan's presentation audio on line.

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AMC 0011 - New Media Blogger Chris Brogan - TruffleMedia.com

Chris Brogan, honest appraiser of new and social media, shares his thoughts on how businesses are seeking new approaches and solutions to their issues.


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