Dr. Marty Strauss understands the issues consumers have in understanding food/food information. He also understand agricultures desires to help. Dr. Strauss offered how to better bridge the producer/consumer communications gap.
Did the Food and Agriculture Organization (FAO) of the United Nations apply balanced comparisons between livestock and transportation, with respect to environmental impact? According to Dr. Frank Mitloehner, Agricultural Air Quality Center Director, University of California, Davis, the FAO's published report "Livestock's Long Shadow" misses the mark by comparing apples to oranges.
A true lifecycle assessment must be done on any system being compared.
You need to perform a complete life cycle assessment of both systems before any statements about livestock and transportation can be made and compared.
David Schmidt, President & CEO, International Food Information Council shares the issues and the concerns consumers have with the term "processed food". From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.
In the USA, the lowest income quintile, $13,000 yearly income, spends 28% of their disposable income on food. Yet, also in the USA, the top quintile, $130,000 yearly income, spends 7% of disposable income on food purchases. Matt Sutton-Vermeulen, Unison Resource Company, walks through the ideas of environmental, social, and economic issues for sustainable food, and the contrasts the USA population faces today.