consumer choice

What Is Judicious Use of Antibiotics?

Judicious Use of Antibiotics
Video via SwineCast.com

Dr. William Flynn, Food and Drug Administration, from the 2011 Antibiotic Use In Food Animals conference, October 26-27, 2011, Chicago, IL, USA. Dr. Fylnn covers some of the many issues surrounding the use of antimicrobial drugs in food animals, from a regulatory point of view.

What Are the Top 3 Consumer Decisions in Food Purchases?

consumer trust
The Center for Food Integrity published its 2011 Consumer Trust Research (PDF link). The top three priority goals driving consumer food choices include: Safe food, affordable food for me and my family, and nutritious food. It was noted that consumers distinguish between family farmers versus commercial farmers.
There is an inverse relationship between the perception of shared values and priorities for commercial farms. Consumers fear that commercial farms will put profit ahead of principle and therefore cut corners when it comes to other priority issues. As farms continue to change in size and scale we have to overcome that bias by more effectively demonstrating our commitment to the values and priorities of consumers.
Charlie Arnot offers an introduction (audio link) to the research and its approach to organizing the data.

What Farmers Need To Know About Consumers

Food System Summit
Audio via DairyCast.com

Charlie Arnot, The Center for Food Integrity, provides an overview of the Food System Summit program October 25-26, 2011 in Chicago. Dr. Jason Clay, Senior Vice President, Market Transformations with the World Wildlife Fund, will present a keynote address during the Summit; Jim Moseley, Co-Chair, AGree Transforming Food & Ag Policy, will be the featured speaker; and Joe Quinn, Senior Director, Issue Management and Strategic Outreach for Walmart Corporate Affairs, will provide the closing keynote address.

Is There a Disconnect Between Consumers and Farmers?

consumer, farmer, and rancher survey The U.S. Farmers & Ranchers Alliance released a consumer, farmer, and rancher survey that says 42% of consumers believe US is heading in wrong direction. Additionally, it states 93% of farmers believe consumer perception of modern farming is somewhat or not accurate. This sets up a disconnect in the US on food production practices and consumer preferences.
Consumers think about food production constantly, yet know very little about how food is brought to the dinner table. Consumers are firmly divided on the direction of modern agriculture.

When did agriculture become a dirty word?

Join The Food Dialogues presented by U.S. Farmers & Ranchers Alliance

When did agriculture become a dirty word? The U.S. Farmers & Ranchers Alliance has setup a Food Dialogue Town Hall September 22, 2011. This event will be simulcast from The Newseum in Washington, D.C.; Chelsea Studios in New York City; UC-Davis Robert Mondavi Institute for Wine and Food Science in California; and Fair Oaks Farm in Fair Oaks, Indiana (map). The event will be webcast and questions are be sought from the public via the Food Dialogue website and via social media (Twitter #FoodD and the USFRA's Facebook).
Americans have a lot of questions about how food is raised, the impact on our health and the health of the planet. Today it seems there are more questions than answers. Join us on September 22 for The Food Dialogues – the launch of a new effort to bring together different viewpoints on farming and ranching and the future of food to solve our most challenging problems.

Marcine Moldenhauer - Importance of Traceability in Protecting USA Export Trade


Importance of Traceability in Protecting USA Export Trade - Marcine Moldenhauer, Meat Link, LLC, from the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Brian Bolton - Traceability and ID Systems Developing in USA Export Trade Competitors and Customers


Traceability and ID Systems Developing in USA Export Trade Competitors and Customers - Brian Bolton, President & CEO, Allflex USA, from the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

What Do Consumers Expect?

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There has never been a time in which consumers were more interested in the origin of their food supply. Agriculture in the U.S. has proudly developed the most productive, safest, readily available source of wholesome nutrition in the world’s history. And consumers today expect no less.

But what else do they expect? The program from the 2011 National Institute of Animal Agriculture Annual Meeting, “Consumer’s Stake In Today’s Food Production” truly reflects the concern of “Meeting Growing Production Demands With Integrity”.

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