consumers

Consumers to Food Animal Industry: Natural and Free Range mean what?


What does "free range" or "natural" mean in animal agriculture. In Australia there is a call formally put in place definition that will help consumers understand the differences and reduce marketing confusion.
The beef industry could face a crackdown from the consumer watchdog for using the word ''natural'' to describe its products in the wake of legal action against the chicken meat industry for using the term ''free to roam''.
Companies like McDonalds look to food animal industries and trade groups to clarity their product marketing so as to avoid consumer back lash.

Antibiotics in Food Animals: Consumers, Scientists, and Farmers Continue Conversations


Antibiotics used while raising beef, poultry, and swine, has some scientists concerned. What should consumers know? Consumers are making their voice heard through new methods (ex, Chicago Public Schools buying antibiotic free chicken). Scientist continue to raise the alarm about the over use of antibiotics (ex, Union of Concerned Scientists petitions to FDA). And farmers and ranchers question the validity of stopping the prophylactic uses of antibiotics in food animals (ex, studies comparing US farm operations with antibiotic use with EU operations with no antibiotic use see no changes in antibiotic resistance).

Dr. Mike Lormore - Reaching Out to Consumers


Reaching Out to Consumers - Dr. Mike Lormore, Director of Dairy Veterinary Operations, Pfizer Animal Health, from the 2011 Antibiotic Use In Food Animals conference, October 26-27, 2011, Chicago, IL, USA.

What Farmers Need To Know About Consumers

Food System Summit
Audio via DairyCast.com

Charlie Arnot, The Center for Food Integrity, provides an overview of the Food System Summit program October 25-26, 2011 in Chicago. Dr. Jason Clay, Senior Vice President, Market Transformations with the World Wildlife Fund, will present a keynote address during the Summit; Jim Moseley, Co-Chair, AGree Transforming Food & Ag Policy, will be the featured speaker; and Joe Quinn, Senior Director, Issue Management and Strategic Outreach for Walmart Corporate Affairs, will provide the closing keynote address.

What Do Farmers Think About Consummers?

consumer, farmer, and rancher survey
The U.S. Farmers & Ranchers Alliance's Survey of Farmers, Ranchers, and Consumers suggests that 93% of farmers and ranchers believe consumer's perception of US modern farming practices are somewhat or not accurate at all. The survey also notes that consumers are firmly divided on the direction of modern agriculture.

These and other survey observations were discussed in the Food Dialogues Town Hall, segments of which can be watched on-line.

Is There a Disconnect Between Consumers and Farmers?

consumer, farmer, and rancher survey The U.S. Farmers & Ranchers Alliance released a consumer, farmer, and rancher survey that says 42% of consumers believe US is heading in wrong direction. Additionally, it states 93% of farmers believe consumer perception of modern farming is somewhat or not accurate. This sets up a disconnect in the US on food production practices and consumer preferences.
Consumers think about food production constantly, yet know very little about how food is brought to the dinner table. Consumers are firmly divided on the direction of modern agriculture.

How To Open the Barn Doors, Connect With Community

focused on the community Commitment to connecting to the community is a key mission for this feed company. Tim Belstra, President, Belstra Milling Co., Inc., shares who they are, what they do, and why they do it.
"It should always be the challenge of food producers and food consumers to understand what it takes to provide 2 to 3 meals per day, to the world" Tim states
From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Tim Belstra - Opening the Barn Doors to Connect With Your Community


Opening the Barn Doors to Connect With Your Community - Tim Belstra, President, Belstra Milling Co., Inc., from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

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