The U.S. Farmers & Ranchers Alliance released a consumer, farmer, and rancher survey that says 42% of consumers believe US is heading in wrong direction. Additionally, it states 93% of farmers believe consumer perception of modern farming is somewhat or not accurate. This sets up a disconnect in the US on food production practices and consumer preferences.
Consumers think about food production constantly, yet know very little about how food is brought to the dinner table. Consumers are firmly divided on the direction of modern agriculture.
Did the Food and Agriculture Organization (FAO) of the United Nations apply balanced comparisons between livestock and transportation, with respect to environmental impact? According to Dr. Frank Mitloehner, Agricultural Air Quality Center Director, University of California, Davis, the FAO's published report "Livestock's Long Shadow" misses the mark by comparing apples to oranges.
A true lifecycle assessment must be done on any system being compared.
You need to perform a complete life cycle assessment of both systems before any statements about livestock and transportation can be made and compared.
Connecting Food and Farm Jennifer Perillo, Food Editor, Working Mother magazine, recipe developer, writer, editor and mama of two (@jenniferperillo) joined Foodchat for a conversation on how those in food and those in farm can connect.
Jeff Fowle(@jefffowle), President of the Agchat Foundation, share thoughts on why ranchers and farmers use social media. This conversation is from the 2010 AgChat Foundation Agvocacy 2.0 Training, August 30-31, Chicago, IL, USA.