Learn How Social Media Is Being Used by HSUS

This presentation by Carie Lewis, Director of Emerging Media, The Humane Society of the United States (HSUS), offers a great view in to how HSUS is strategic in its use of social media. While you may or may not like the HSUS, they do have a plan and know where they need to go. Everyone in agriculture needs to leverage this HSUS information to help advocate (aka agvocate) their agriculture, farm, and ranch story.

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The Art Of War and Agriculture

Nebraska and the HSUS
The Human Society of the United States (HSUS) and the Nebraska Farmers Union (NFU) announced the formation of the Nebraska Agriculture Council of the Humane Society of the United States. This arrangement is seen by some as a way to avoiding potential animal agriculture ballot initiatives by the HSUS. Others see this as a divide and conquer action by the HSUS, whose outcome will still reduce and possibly eliminate animal agriculture state by state.

Sarah Hubbart, Animal Agriculture Alliance, in an opinion blog on MeatingPlace.com, used The Art of War as a reference in writing about the HSUS/NFU arrangement.
In The Art of War, Sun Tzu advised: “…the art of using troops is this: When ten to the enemy's one, surround him; When five times his strength, attack him; If double his strength, divide him…”.
The underlying philosophy of HSUS must be used as an indicator for those in animal agriculture. Yes, the HSUS is making agreements with organizations in agriculture, aiming to appear as compromising in its position. But its actions and personal statements are what must be watched: HSUS is in a state by state legislative and social action campaign to eliminate animal agriculture completely.
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