The Institute for the Future is providing information tools to help people have a conversation about the future of food and its production.
Food sustains and nourishes us, but it also increasingly connects us to a global food web that is intertwined with politics, economics, environmental concerns, culture, and science. This global food web is undergoing rapid change, presenting considerable challenges and significant opportunities.
In this, the first set of publications from the Global Food Outlook Program, we have painted a picture of these challenges and opportunities that we invite you to explore.
Janice Person posted a question about using a new hash tag, #agblog, to help people discover agriculture blogs. Below is my comment.
Using #agblog as a Twitter hash tag paired with a tweet about an ag related blog (example: "Got a Farm Blog? #AgBlog it http://agtoday.us/bkLXu3 ") is different from a blog post that has been tagged by the writer with #agblog. On re-reading JP's thoughts, I think what she is really suggesting is using Twitter to highlight links to new ag blog posts, with the hash tag #agblog being the grouping element.
New media & social information that might be of value to you:
From Sandy Carter, IBM VP of SOA and WebSphere Strategy, Channels, and Marketing, 'Is social media right for every business?'... Sandy's response "I think that this question is the wrong one. The right one is -- what is your overall goal for your company and its business model? What is your compelling value proposition that truly sets you apart? Then you can decide which social media tools to add to your overall company strategy and execution." Read more from Sandy at Marketing Profs article and listen to her interview (part 1 and part 2).
Chris Brogan (ChrisBrogan.com) has an eBook Trust Economies: Investigation into the New ROI of the Web that starts with "If You Build It, They Won’t Come". The book reminds us that relationships come before the sale and that we need to build those relationships before we need them. This is an easy read and highly recommended to share with friends and associates.