loyalty

5 Ideas On How Media Can Influence Customer Loyalty

Coffee Loyalty

I have been asked several times on how one might "increase loyalty" through media, marketing, and communications? My questions right away were:

  • What is an indicator of being loyal?
  • Can you measure it? and
  • Is it possible to move the indicator in a specific direction?

Marketing Profs offered ideas with 10 Tips for Building Customer Loyalty. This one article highlights the key points of understanding the true purpose of marketing, never take loyalty for granted, tap into what customers want, and integrity leads to trust=> which leads to a relationship.

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