After a trip to Chicago last week, I am reminded once again how great the distance is between consumers and the farm. While the mileage from downtown Chicago to the nearest farm may not be long, the distance in understanding of consumers and food production is continually growing.
We need to establish education as one of our top priorities and work diligently to close this education gap that exists today. So I challenge each of us to do a little more to help consumers better understand our story of producing their food.
Well, I am finishing up the chores then heading off to San Antonio for hopefully some sunshine, warmer weather and a great education. I hope that you have made your plans to be with us this week for the Cattle Industry Annual Convention and NCBA Trade Show.