social media

Taking Online Dairy Advocacy to the Next Level

How can you utilize social media in agriculture? What steps should you take when general media portrays farming operations in a negative light? This webinar offers some guidance, tools, and resources to help. Webinar from Dairy Management Inc. and, December 14, 2011.

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Emily Zweber will become the AgChat Foundation's first executive director

Emily Zweber
Emily Zweber (@ezweber ) will become the AgChat Foundation's first executive director. The nonprofit AgChat Foundation (ACF) educates and equips farmers with the skills needed to effectively tell their story on Twitter, Facebook, blogs, YouTube, LinkedIn and other social media services.

Zweber, an organic dairy farmer from Elko, Minn., will focus on furthering ACF's mission of connecting farmers to diverse audiences via social media platforms. She also will provide day-to-day management oversight and fundraising support.

"Emily uses social media every day on the family farming operation, so she’s a great choice for this position," says Darin Grimm (@kansfarmer), ACF president. "What began as an all-volunteer outcropping of an agricultural social media movement is growing into a professionally managed organization. Having Emily on board is a real boost."

Missing in Agricultural Media?

ag media expertise
Amongst agriculture communicators, many are familiar with webinars, online media consumption, and using a smart phone. However 62% feel they are beginners or have no expertise in search engine optimization (SEO). Additionally, 64% believe social media will be more important than email in the next several years, as a way to communicate with those in agriculture. This information is from a survey Truffle Media conducted in August 2011 (PDF).

Farmers, Ranchers, and Marketers Digital Expectations?

With respect to new and social media, across  beef,  dairy,  poultry, swine, and  crop farmers, 30% of the people spent at least 10% of their week reading watching, or listening to industry information. 50% of the people spent 20% or more of their week reading, watching, or listening to industry information. This is from a survey series conducted Q1 2010. In a survey conducted Q2 2011, 87% of swine producers listed email as their most valuable communications tool today, with newsletters and magazine at 39% and 25%.

Survey of Agriculture Company and Organization Social Media Bases

In a survey of 526 agribusiness and organizations, 215 had a LinkedIn page, 146 had an organization focused Twitter account, and 252 had a Facebook page.

Public link to Google Spreadsheet

When did agriculture become a dirty word?

Join The Food Dialogues presented by U.S. Farmers & Ranchers Alliance

When did agriculture become a dirty word? The U.S. Farmers & Ranchers Alliance has setup a Food Dialogue Town Hall September 22, 2011. This event will be simulcast from The Newseum in Washington, D.C.; Chelsea Studios in New York City; UC-Davis Robert Mondavi Institute for Wine and Food Science in California; and Fair Oaks Farm in Fair Oaks, Indiana (map). The event will be webcast and questions are be sought from the public via the Food Dialogue website and via social media (Twitter #FoodD and the USFRA's Facebook).
Americans have a lot of questions about how food is raised, the impact on our health and the health of the planet. Today it seems there are more questions than answers. Join us on September 22 for The Food Dialogues – the launch of a new effort to bring together different viewpoints on farming and ranching and the future of food to solve our most challenging problems.

Advanced Twitter

The links mentioned in this presentation are also listed in Truffle Media's Delicious stream.

Jeff Fowle's #ACFC11 Advanced Twitter session material can be found on Farm Bloggers.

ACFC11: Are you rocking a smartphone? If so, what type do you have?

Are you rocking a smartphone? If so, what type do you have? Google Maps and help provide an interactive map of where AgChat Foundation Conference (#ACFC11) attendees are from and what smartphone is used.

View ACFC11 Smartphone in a full screen map

eXtension Twitter information and related links

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