Jump on the social media bandwagon by Matt HammHere at Truffle labs we have been experimenting and participating in / around new/social media tools and methods for several years. Along the way we have sought to discover where the pay off occurs (aka the ROI). Currently we useTwitter,LinkedIn, and someFacebook. Behind the scenes (in those InterTubes) we use tools likeYahoo! Pipes,Ping.fm,Drupal,Google Analytics,DabbleDB,UberVuand more to bring some meaning to data we collect.
What is happening in agriculture new/social media?
Super Market Guru Phil Lempert, the Super Market Guru, was the special guest on the November 17th Foodchat on Twitter. Phil provides information on food trends that producers can leverage to make their products distinctive and desired. The Foodchat session provided a lively discussion on consumer's interests, food labels, and the role of supermarkets on consumer's buying habits. Learn more about Phil's food trend predictions at Super Market Guru, follow his tweets @phillempert, and see his Lempert Report on YouTube (learn more about koodies here!).
Food and Farming Canada is a news, information and comment site about the farming side of food - linking together the farmers who grow food with the consumers who eat it. It is a simple site but has interesting links and stories about the food/farming/consumer relationship.
2010 Faces of Farming Calendar The Ontario (Canada) Farm Animal Council has put together a calendar for 2010 to help bring a face to the food you eat. This calendar, sponsored by Ontario agribusinesses and commodity groups, represents farmers from all sectors of agriculture and regions in Ontario.
What is happening in agriculture new/social media?
Whole New (Search) World Twitter’s deal with Google possibly opens up the web to Ag’s message. The Colorado Farm Bureau's blog provides some perspective on what and how real time search might help agriculture's message.
Young Producers' Council is extending its blog to National Cattlemen's Beef Association members between the ages of 18 and 35.
I just read Whole New (Search) World from Colorado Farm Bureau. Great post about how agriculture can use social and new media tools to move agricultural conversations, ideas, and actions.
While theTwitter/Googledeal on real time search is very helpful to making information more widely available, search by itself does not a conversation make. Twitter, Google, Facebook, etc are just tools. Tools help people effect change, evoke action, make things happen; but tools by and of themselves do nothing. I have this great set of tools in my garage but they are never going to make that neat book shelf I need; only a person with talent and time will do it.
Proud To Dairy represents dairymen and women sharing and exemplifying values of hard work, persistence, ingenuity, honesty and homegrown success. Ryan Curtis and Ray Merritt provide background, vision, and direction of Proud To Dairy.
Illinois MarketMaker is a collaboration between the University Of Illinois Extension, the Initiative for the Development of Entrepreneurs in Agriculture, the Illinois Department of Agriculture, and C-FAR. The idea for MarketMaker was an outgrowth of previous C-FAR projects exploring market opportunities for value-added meat products.
Dairy Interactive is an interactive community for sharing comments, concerns, and questions about dairy production. Utilizing interactive 3D animation, DairyInteractive.com provides for customization of milking routines, turning a computer into a 24/7 bilingual training center.
Get connected, for free Chris Brogan, social and new media connector says "You can pay for my time or you can get it all for free on my blog." He now has a book out Trust Agents. http://ChrisBrogan.com/
Get the Twitter Power Guide ebook Christopher S. Penn put together an ebook to help those tap into the data available from using social media tools. http://tinyurl.com/TwitterPowerGuide
Ryan Curtis and Ray Merritt
