Wow, what a great week last week at the World Dairy Expo! Thanks to all you DairyCast fans that took time to say hello. There were a lot of great conversations and educational opportunities. Several educational seminars sessions are available now, focusing on everything from raising heifers to using social media in dairy operations.
From Edison Research: "This data presentation was originally delivered as a webinar in conjunction with the Association for Downloadable Media on May 21, 2009. The Podcast Consumer Revealed: 2009 is the fourth iteration of this widely-cited study of the growing audience for audio and video podcasts. Data for this research presentation is derived from the 17th Arbitron/Edison Research Internet & Multimedia Research Series, one of the longest-running and most comprehensive series of studies on consumer usage, adoption and behavior surrounding new media and technology."
What is happening in agriculture new/social media?
Know Your Farmer: Agriculture Secretary Tom Vilsack and Deputy Secretary Kathleen Merrigan announced the Know Your Farmer initiative as a way to begin a national conversation to help develop local and regional food systems and spur economic opportunity. Social and new media tools to engage people include Facebook, Flickr, Twitter, YouTube, and blogs.
College Aggies Online, is a joint venture of the Animal Agriculture Alliance and American National CattleWomen, Inc. that connects college students from across the country who are interested in promoting agriculture. The online community provides resources to students on key issues to help them better utilize tools such as YouTube, Facebook and Twitter to share agriculture's story with the public.
I Love Farmers... They Feed My Soul is out to help the young generation understand the importance of knowing where our food comes from and who produced it. The goal is to use media that young adults use today (including clothing, tattoos, social media, and music) in conjunction with stories about how food is produced to raise the level of discussion around food production.
One the road today, traveling from Madison, Wisconsin, after spending a few days at the World Dairy Expo, the premier event for the dairy industry. In spite of continued low milk price and another PETA video+demonstrations at the event, there appears to be some optimism among producers. As dairy producers put the worst behind them and begin to focus on a brighter future, hopefully for beef producers this may mean fewer culled dairy cows hitting the markets.
Another great benefit from the event will some excellent conversations on improving management and communications. Be sure to take a look at some of dairy producers responses to industry attacks via our conversation with Polly Ligon O’Grady.