Does America Know Of Twitter?

Tom Webster from Edison Research presents data on how Twitter is used in the USA and highlights several key findings.

More people know of Twitter.

Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%)

Mobile is key to Twitter use.

Nearly two-thirds of active Twitter users access social networking sites using a mobile phone

People are possibly watching, listening, and talking about your company.

51% of active Twitter users follow companies, brands or products on social networks

Full report from Edison Research includes Tom Webster's video presentation and PDF of the slides.

Truffle Media Update for September 1, 2010, What is Agvocacy 2.0?

Marketing Posts To Help You

  1. What is Agvocacy 2.0? - Agvocacy 2.0 was a two-day, information-packed event in Chicago August 30 -31 that included large and small group learning to help establish the confidence individuals need to support agriculture with social media.

Capturing base Twitter discussions

These are some of the steps Truffle uses to semi automatically capture Twitter discussions like #Agchat. They are not perfect and do require some understanding some information technology (LAMP, Ruby, regex). Ideally this would have a simple interface where you supply the Twitter search term and magically returned is the HTML for your web page... That's for the next version.

This whole post is mainly the technical / manual steps. What is missing is the editorial process steps and discussed in later post.

FYI, These steps rely on your having Ruby plus Hpricot (install and info) to interpret the support files.

#agchat Conversations about Twittering in a tractor and what might more rural broadband mean for agriculture

@Tykerman1 Twitter iconAgchat for July 7, 2009, captured some of the thoughts on Steve Tucker in Brandon, Nebraska, aka

Transcript for #agchat June 23, 2009

#agchat since:2009-06-22 until:2009-06-24 - Twitter Search

Truffle Media Update for February 26th, 2009, Agriculture trends to know about

Truffle Media Update

First, media & social information that might be of value to you:

Practical Twitter example: Listening post

TwitterSeveral people have asked how Twitter could be of value?

Truffle Media Update for January 21, 2009, Tips on listening to the agriculture conversations

Truffle Media Update
January 21, 2009

How are you listening to your customers or partners? What is the market saying? How can you follow what is happening in the agriculture world? There are several great opportunities to get started and tap in to listening.
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