AMC 0020 - Jennette Fulda highlights some of the new media actions she took to promote her book

Jennette Fulda, Author of "Half-Assed, A Weight Loss Memoir", highlights some of the new media actions she took to promote her book. She shares her promotion actions, from appearing on the Today Show and doing real book tours, to virtual book tours and setting up Facebook pages. Plus she gives her thoughts on future "new media".

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Audio: Jennette Fulda on using new media channels to promote ideas.